Publishers Aren't Harnessing the Power of Email Marketing

Publishers Aren't Harnessing the Power of Email Marketing

Description

There’s a new survey by Lyris & FOLIO saying that publishers are really struggling to get the most out of their email campaigns. However, according to other recent studies, email marketing has the upper hand for new customer acquisition and companies still outline email marketing as one of their best channels for return on investment. Watch this Daily Brown Bag to learn how email marketing helps businesses increase customer engagement and sales, and discover how creating customized, targeted email campaigns are the key to success!

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