Forrester Says Facebook Isn’t Where Brands Should Engage

Forrester Says Facebook Isn’t Where Brands Should Engage

Description

Facebook and other large social media platforms have received a lot of hype over the last few years and many people haven’t refrained from sharing their insights and approval about utilizing Facebook for business (especially since the number of active Facebook users is a staggering 1.35 billion and there are over 30 million business pages on Facebook). Contrary to this very popular opinion, a report from Forrester Research was recently released warning brands against expecting too much from Facebook. Watch this Daily Brown Bag to learn why Forrester and their VP & Principal An ...

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