How Documenting Content Marketing Strategies Can Be More Effective for B2B Marketers

How Documenting Content Marketing Strategies Can Be More Effective for B2B Marketers

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We’re frequently talking about content marketing and strategies. Adam and Chad wanted to shed some light on the 2015 Benchmarks, Budgets and Trends Report, which was released by the Content Marketing Institute and MarketingProfs. The report reveals what the top five tactics are for B2B content marketing and the percentage of B2Bs that plan to increase their content marketing budgets in the next year. In this Daily Brown Bag, you’ll learn what B2Bs are doing for content marketing in the U.S., how content creation in 2014 compares to that of 2013, what percent of their marketing budget is ...

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