Guidelines for Rich Snippets

Guidelines for Rich Snippets

Description

Rich snippets have made a great improvement in search results for end-users looking for enhanced information on the links that show up on the page. They append links with information like the author that wrote a blog post, review stars for products and services, and local business information, all before having to click through to the page. While this may have allowed certain pages to rank higher than others in an effort to offer better quality information to end-users, some sites took advantage of the opportunity and included rich snippets on their sites without the justification for doing ...

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