Blog Post

Your Content Marketing Strategy is Showing -- Because You're Doing This


By now, you should know that your business needs a content marketing strategy, or at the very least, a blog. Companies that write at least 15 blogs each month are able to get five times more traffic than companies that don't blog. Even if that's too much, companies who publish at least six to eight blogs are able to get about twice as many sales as companies who only publish three to five blogs a month. Even companies who only blog just once a month can generate 70% more sales leads than competitors who don't blog.

Whether or not you think it's a pain, you need a content marketing strategy , and you need to do it right. Here a few tips and tools to help even the most blog-phobic human being.

 


Keyword Density

One of the first things you need to understand about content marketing is that your articles need to be keyword dense, meaning that you need to find a way to naturally work in a specific search term over and over again until it's about one and a half percent of your article. So if you write a 300 word blog about scented candles, you'd need to say scented candles about five times.

The reason you need to do such a pedantic thing is to help search engines like Google figure out what your content is about. If it sees that you've said "scented candles" a bunch, it's going to think the article is about scented candles. Now, this might lead you to believe that the higher the density, the better. Actually, if the keyword density is too high, Google is going to think that your content marketing strategy is all about cutting corners to get a higher search rank. It's going to make Google think your articles are spam, and will actually block them instead of placing them higher.

In order to hit that keyword density sweet spot, you can use tools like Textalyser.

Idea Generators

Now that you know the trick to content marketing, you need to come up with some ideas for your blogs. Unfortunately, it seems like the moment you sit down to write, your mind goes blank and you have no idea what you should talk about. Luckily, there are tools out there like Portent's Idea Generator that can help you brainstorm. You simply type in the keyword you'd like to write about, like "scented candles" and it'll give you a cool topic like "The Only Scented Candle Resources You Will Ever Need."

Content Editor

Now that you've got your content marketing blogs all written, it's time to publish them on your site and on social media, right?

Nope -- you need to make sure that they're readable. To do this, you can use the Hemingway App, a content marketing tool that checks the complexity of your sentences, word choices, and syntax. Once you've done that, you're ready to put your writing out there into the world wide web. Just make sure that your content marketing copy always ends with a call to action, which tells business leads what to do next.

Speaking of, if you have any questions about content marketing, feel free to ask in the comments!

By: Andrew Lindsay