In order to become a private label company, all you really need are your skills in the services that you plan to sell. However, if you plan to be successful at what you do, you are going to need resellers to work with. Whether your trade is SEO, social media, web design, or any other online service, without resellers to push your services to the public, you will have no market and therefore, no business. If you want to make a real impact with your company, you will do well to take on as many resellers as you conceivably can right from the beginning. Doing so will be all part of setting your business up in the right way and you will have to worry less about where your money will come from when you are working with multiple affiliates at all times.