Weekly HubFeed: 4/11/2014
Your source for the biggest news in internet marketing this week.
We cover Twitter's biggest redesign that updated user profiles to look more like Facebook, Google showing 'not provided' referrer data to PPC advertisements in Adwords, and more in under 2 minutes!
Also available on YouTube
Twitter redesign resembles Facebook
- Twitter introduced a redesign for its user profiles that borrows many design elements from Facebook.
- It introduces some new ways users can feature their own content, including:
- Pinned tweets (A tweet that can be pinned to the top of your profile),
- Best tweets (Tweets with the highest engagement),
- and Filtered tweets (new ways to filter users’ tweets)
- The updated profile was available upon announcement to new users and a small group of existing users. It will be rolled out to all users over the following weeks.
Read more about the new design and the announcement on Twitter's blog.
Online searches lead to in-store purchases
- A study was released from comScore, Neustar Localeze and 15 miles that bridged the gap between internet users and brick-and-mortar consumers.
- Consumers searched most for business locations, followed by finding a business that provided the products/services they needed.
- The highest percentage of searches that resulted in in-store purchases came from mobile phones.
Read more about the findings of this study at Search Engine Land.
'Not Provided' Coming to AdWords
- Google will no longer be providing search query data to AdWords users that depend on the platform for the only search query data they’ve had access to since Google took it away for organic search in the fall last year.
- Some reputable sources have been confirming the theory all week that Google will stop passing search query data soon, and on Wednesday, Google confirmed it through an announcement by Paul Feng, Google’s Product Management Director, AdWords.
- The search query performance report will now be called the search terms report--it will let you see search queries that generated ad clicks along with key performance data.
Read Google's official announcement on the AdWords Blog.