Weekly HubFeed: 5/9/2014
Your source for the biggest news in internet marketing this week.
We cover how lots of people didn't know that Google AdWords listings were actually advertisements, where the most emails get opened, and more in just a couple of minutes!
Also available on YouTube.
Major Companies Fight Deceptive Ads
- Google, Facebook, AOL, and Twitter have come together to join a movement against deceptive advertising.
- The organization is called TrustInAds.org, and internet users can go on the site and report deceptive or malicious ads on the four partner websites.
- This is a great move on the part of the advertisers because it crowdsources the cleanup of bad advertising, helps present more useful ads in front of consumers raising click-through rates, and instills trust in the advertising efforts of these companies.
Find out more about the organization by visiting TrustInAds.org.
Google Has Ads?
- 36% of people don’t realize that Google AdWords were paid advertisements, says a report by UX firm Bunnyfoot.
- This finding is from a continuation of research started from a client of the firm that wanted to know the effectiveness of their PPC campaign in AdWords.
- Another result of the study was that 27% of study participants didn’t know Google had any advertising at all.
Read more about the study on Econsultancy’s blog.
Most Emails Seen on Mobile
- 66% of email opens are happening on mobile devices according to Movable Ink’s US Consumer Device Preference Report for Q1 2014.
- iPhone email opens beat desktop with 38% of the opens over Desktop’s 34%.
- As emails are largely opened on mobile devices, email marketers should make sure their emails are responsive in design and mobile-friendly.
Download the full report on Movable Ink’s website.