Write less. Sell more! Last month, we introduced cutting edge seo proposal software that allows resellers to plug client/project-specific information into the HubShout CRM and come out with a ready-made, customized and detailed proposal, each and every time.
This month, we took it to the next level! In this webinar, Chad, HubShout CEO, walks resellers through the step by step process of creating a master proposal template and any proposal. Watch this webinar to learn the steps necessary to make full use of this productivity sales tool.
Even if you are not reselling our white label SEO services, digital marketers will find this proposal process helpful for their sales process. All online marketers have to pitch services at some point. The SEO proposal is an important instrument to assist in getting the deal closed.
Also - Call us if you want to chat about any upcoming pitch you have. Our mission is to help small businesses achieve their dreams. We would be happy to give you a free consultation and help you close that deal!
Glossary Of SEO Proposal Terms
The SEO proposal is perhaps the most important tool for a digital marketing sales person. If you have an opportunity with a customer to pitch an SEO product, they will very likely ask for a proposal. The presentation of your materials is a very important component of closing the deal. Sloppy materials or incomplete and inaccurate information may make the difference between closing the sale or losing the prospect.
In our 10 years in business we have seen a wide variety of proposals for search engine optimization services. It is amazing to us how poor some of them look considering how much money is on the line. In fact, the most common request we get from professionals in online marketing is ”how do I get more leads?” Yet, when we have a prospect on the line it is very common to show that lead a very poorly formed proposal and expect the business to come in. This makes no sense.
SEO Proposal Template
If you plan to sell search engine optimization regularly, it makes sense to have a template from which to draw upon. You need to move prospects down your sales funnel toward closing. A well-designed SEO proposal template will allow you to move your prospects through the various stages of your sales funnel with ease.
If you have to design your proposal template from scratch every time, your sales cycle will be very long - which will delay revenues to your firm. For most small businesses we work with, and that has been thousands of agencies over the 10 years we have been in business, getting revenue is an extremely high priority. As a result you want these templates ready to go when your customer starts to ask buying questions. This will allow for rapid delivery of a professional-looking template that doesn't feel like a template. When done correctly the template can be modified for each customer so that it feels like it has been tailor-made to their needs.
Ironically, customers don't want to feel like their SEO proposal came from a template. Prospective buyers want to feel very important and one signal they are paying attention to is the quality of the presentation materials. We have learned that using well styled presentations early in the sales process will increase your closure rate significantly. The reason for this is that these materials communicate a level of professionalism that many firms do not broadcast. Again, clients are trying to make judgments about how credible the claims are from the sales team. When these claims are not backed up with well design materials, it hurts credibility.
SEO Services Proposal
Most proposals will include a mixture of technical work and ongoing SEO services. To understand these components of the proposal we need to be clear about what is included in a modern search engine optimization package. 10 years ago, search engine optimization specialists focused heavily on onsite tuning and optimization. However, as the competition in Google increased, a greater emphasis has been given to ongoing SEO services such as link building, brand mentions and citations. When forming an SEO Services presentation, it is sometimes helpful to break out each of these components so that the customer is clear and what they are buying.
Most customers do not have a clear understanding of what to expect from an SEO services firm. They often know just a little bit about search engine optimization and consider the knowledge around how the Google algorithm works to be highly specialized and technical. A high-quality SEO services proposal will actually educate the buyer while they are reviewing the proposed services. This is an important step in setting proper expectations with the client before any money changes hands. While many firms focus on sales closure rates, customer retention is equally as important. Retention starts the minute you form a relationship with a prospective client. The reason for this is that expectations are forming from the very first Contact with the potential buyer. They are listening to what the salesperson says, reading the materials delivered by sales, and starting to form judgments about what they can expect in return for their money. For these reasons it is important that any SEO services proposal be well-written, explicit, and clear when it comes to explaining the deliverables that the client should expect from the SEO firm.
SEO Business Proposal
Proposals for large SEO engagements written for large businesses will take a different form from a small business proposal. For example, it is common for a small business to have a new website that has no backlinks to it. A large firm is very unlikely to have low levels of backlinks to their website given the time they've been in business and the PR activity they have probably completed. For these reasons your SEO business proposal needs to be customized to match the context of the business you are pitching.
No matter what size the customer is, most buyers have very little time to read lengthy proposal. It is our recommendation that your SEO business proposal be short and to the point, and perhaps include an appendix with detailed information outlining the details. This will allow your prospect to understand the scope of services and the cost you are proposing at a glance without having to understand all of the details outlined in your digital marketing pitch. However, as mentioned above we also like the idea of giving plenty of details so that expectations are properly set. An appendix in your proposal is a great way to accomplish this.
Local SEO Proposal
A local SEO proposal will focus highly unlocalized businesses who are interested in placement in the map pack. The map hack is the section of the Google output where businesses are located by Red Pins and displayed in a map format to the end user. Local SEO proposals will have different components of a more General business proposal because the activities you want to pitch our highly customized for local optimization. For example, Google has told us that small business is targeting a local market need to have a name address and phone number displayed consistently. This is often known as NAP.
Helping local businesses submit their nap into several different directories around the internet is known as citation building. In SEO lingo, map placement is synonymous with “citations”. As a result your local SEO proposal is likely to have in heavy emphasis on citation building or as a large business or national campaign will not.
Additionally, a local SEO proposal will likely include geo-targeted keywords. Geo targeted keywords are key words that include the name of the city or town along with the desired keyword to rank on in a single phrase. For example the phrase “dentist Rochester NY” is a geo-targeted keyword phrase. Another example would be “ teeth cleaning Rochester.” these are both go targeted keywords because they include the city Rochester within the keyword phrase. The phrase teeth cleaning would be considered a national search phrase and would be more attractive to a company with a national footprint or chain. In general, national keywords tend to be more competitive than local keywords. As a result it would make no sense for a local SEO proposal to Target National keywords as the effort would be too expensive for a small firm only Services clients in a very small radius such as a specific city or town.
Download Sample SEO Proposal
We are asked all the time if we have a facility for people to download sample SEO proposal templates that they can use. And we do. In this post we will show you how to download Apple SEO proposals and how to modify them to be used for your business. However, a word of caution about free samples from the internet. While this can be a great resource they can also lead to great frustration and it is important to remember that you get what you pay for.
In addition of downloading sample SEO proposals, we highly suggest that you take us up on a free consultation to discuss your client and proposal as well as how prepared you are for the pitch. Why you wanted SEO proposal to be able to stand on its own, you also need to be fully prepared for a concise and clear delivery of the services you are proposing. Remember that people form their opinions of credibility both from your materials as well as your ability to articulate the activities you believe will help their website rank in the search engines.
We have seen close rates increase by 100% simply by rehearsing how to pitch the business before walking into a meeting. Give us a call and we'd be happy to spend 20 minutes with you to prepare you for your next pitch at no cost.
SEO Proposal Email for Client
Email is an excellent way to deliver proposals as most people don't have time or tolerance for paper anymore. How are emails can also be lost. If you are planning to build an SEO proposal email for a client, you should also consider the various sales activities around their proposal and how you will ensure that your materials were reviewed. We follow best practices in regard to email to proposals and like to pair them with phone calls if a face-to-face meeting is not possible.
Marketing automation can be of great assistance for your email based SEO proposal. There are many systems that will allow for an alert when someone is opened your email bass proposal which can then trigger you to make a phone call to see if they have questions about what you have presented to them. Very few proposals are 100% of self-explanatory. In fact it is extremely rare that a client will not have questions or concerns they will want you to address. For these reasons you want to be very accessible shortly after they have read your materials if you can't be in the room with them to walk them through the specifics of your proposed business.
Best SEO Proposal for Client
We are often asked “what is the best SEO proposal for my client?” again, the answer to this question varies quite a bit based on what type of business you are pitching. If you are making a presentation to a large company they may expect an in-person site visit accompanied with well style presentation materials. smaller businesses understand that they will not get as much individual attention and will have lower expectations.
The general you want materials that are not too long, that are explicit, and that answer all of the questions your client may have in a concise fashion. You're also want your proposal to be well designed and easy to consume. Your brand should be prominently displayed, and you want to leave a very positive impression with your prospect.
You may also need to exercise judgment in deciding what format is best for your client. You may know that a particular prospect really needs face-to-face interaction before they will trust a salesperson. On the other hand, you mean our particular client is extremely busy and will not meet with you but will read your email late at night. Your knowledge of the business context will help you determine the best SEO proposal for each situation where you are pitching business.
SEO Business Proposal Template
In looking for the ideal SEO business proposal template you need to consider the type of image your firm portrays and make sure the branding is consistent with how you want prospects and clients to react to your company. Free SEO templates may be helpful for generating ideas, but will probably need to be tweet until they feel 100% comfortable to you as a strong representation of your brand.
A great idea is to take the SEO business proposal template and start to edit it as you consider what your competitive advantages are in the marketplace. Are you have a sizing customer service? Do you have a very strong reputation from which to draw upon? Is your main selling proposition that you can offer lower prices than your competition? Or perhaps you are the more expensive option but you're offering is much more thorough and brings features and functions not available to lower-cost competitors. You'll need to answer all these questions as you take a template, particularly an online SEO proposal template you have downloaded, and formatted for your own use in your business.
SEO Proposal Format for Client
We are really asked” what is the right Ser proposal format for my client?” again there is not one answer for every Prospect. Generally people will want something written down if they can view online or hold a paper format. The sales process is about generating enough to trust so that the prospect feels comfortable handing over money in return for services. The more materials you can produce that answer questions and generate feelings of safety for your buyer, the sooner you will get to a closed deal.
For first contact, we recommend using an online presentation format such as Prezi. You can make very professional-looking presentations very quickly and present them through web screen sharing. We have seen very strong results using this proposal format with clients who we can't meet face-to-face with.
As your prospects progresses through the sales funnel, it is often helpful to have something more tangible to place in their hands. This is what a paper format might be right for your client. You may want to create a printable pdf version of your proposal that can be delivered via email and then printed by the prospect at their location. Keep in mind that some clients will have color printers While others will not.
SEO Proposal Template
As mentioned above having an issue proposal template will see view in immense amount of time is a critical tool for any sales person. That being said, it is also important to customize each document as you send it to a prospective buyer because they want to feel like the materials presented to them are not rubber-stamped or cookie cutter. In a sentence you wanted us to your proposal template that allows you to save time but doesn't have your customer feel like just another number. Customers a need to feel important and your proposal is one way you communicate that you have heard their special needs and have presented a solution that is well designed for their specific business situation.
SEO Project Proposal Template
Many business pitches for search engine optimization are actually entire projects rather than a single sale. For this reason your SEO project proposal template will be slightly more involved than a one-time purchase proposal you may get from a free template. As you were designing customized digital marketing solutions for your client, they're likely to span many months if not a full calendar year. You will want to outline all the activities to be done in each month so that the client understands what's your expect as time moves on through your s your project. Your template can give you the format and structure you need to start writing your proposal, but you will need to fill in the blanks with the specifics for this project.
SEO Proposal Doc
Many marketers prefer an SEO proposal doc (document). Particularly for clients who use Microsoft Word, a doc is the format these clients want to see before agreeing to any pitch. There are many limitations to using Microsoft Word doc over PowerPoint or Google Presentation or Prezi. Specifically, an SEO proposal doc will limit your graphic presentation abilities quite a bit. Expect your doc to be much more text-based. As discussed above lengthy materials that require long reading times are generally not good for sales. Prospects have notoriously short attention spans and need to see information presented in a visual format that leads them to the most important information they need to have to make a buying decision. And I see your proposal doc may not be the best way to accomplish this goal.
SEO Proposal Template Free Download
there are several sites to get a free download for your SEO proposal template. In fact you can get an SEO proposal template free download link here.
In addition to downloading, we would highly recommend that you contact us on the telephone so that we can talk about your prospect to prepare you for your sales meeting. We have 10 years of history helping small businesses close deals and can certainly help you prep for your search engine optimization pitch.
What is SEO Proposal
Most proposals will consist of several core elements.
1) Company background and qualifications 2) Description of services to be provided 3) Time frame for delivery 4) Cost to client
Ecommerce SEO Proposal
An eCommerce SEO proposal will have different components is from a Services business. E-commerce websites have very specific needs when it comes to search engine optimization. The proposal you send to an e-commerce website owner needs to reflect this understanding. For example, e-commerce websites tend to have many many pages each representing a specific product. They are very large websites As compared to a home services website which may have five or six pages. Take for example a plumber, who will have a home page, a Services page, a contact us page, and perhaps a blog. Contrast this with an e-commerce website in the business of selling shoes. They may have thousands of different pages each with a specific type of shoe for sale listed. These websites are generally database-driven as the e-commerce provider construx their code to show a single page for every product in their inventory.
Issue for eCommerce SEO is that the product descriptions tend to be the same between websites because many are using the same suppliers or similar database tools to generate their web presence. This is an obvious issue for search engine optimization because duplicate content is not preferred by Google. As a result of Ecommerce SEO proposal needs to identify the best-selling, or highest margin products, and start to generate unique content for each of those product pages. These proposals tend to be very expensive because there are many pages for which content needs to be written.
One tip for an eCommerce SEO proposal is to write a group of product pages each month and then build your proposal to deliver a bunch of products each month for a year. This will help spread the cost of writing many many pages over a longer Time frame. For example you might optimize 20 pages per month, each month, for a year. After the term of the contract the website owner will none have 240 Pages optimized.
Cover Letter for SEO Proposal
Including a cover letter for your SEO proposal may or may not be needed. Many business pitches are delivered via email and do not need a cover letter. Or, the email itself may be viewed as the cover letter for the proposal. Are these reasons it is very important to give great care to the email that accompanies The Proposal. A salesperson needs to understand that every word delivered to a prospect is helping form opinions about a professionalism of the firm. these micro cues all add up as the buyer ultimately decides whether to trust the seller. A cover letter might be a professional touch that helps push them over the edge.
SEO Proposal Email
As mentioned above, even more important than a cover letter is the SEO proposal email. Because so many people in the digital age are not looking at proposals in printed format, the message that accompanies The Proposal in the email may be the modern-day equivalent of a cover letter. Choose these words very carefully and do not write an overly lengthy email or cover letter. it is important to understand the buyers to not have a lot of time and want things to be concise and efficient..
SEO Proposal PDF
In many cases a PDF may be the preferred format for a prospect. We have found this to be quite successful when delivering proposals via email, without using a cover letter, so that the prospect can print the proposal and have a simple one page version of what it being asked for. The downside to scr proposal PDF format is that your prospect may not have access to a printer. Additionally PDFs render differently on the screen than web pages do. There are things you can do with HTML that are not possible with a PDF proposal. You need to weigh these various points when you consider this format for your business pitch.
SEO Services Proposal TemplateA successful SEO Services proposal template will give you a great starting point for a document to help close a business deal. However, the template will also give you the flexibility to change critical items around the SEO Services being proposed. This is the conundrum of using templates for your business pitches. You need both flexibility and efficiency, and if your proposal is too structured the client will not feel like they're particular needs are being met.
In addition to a great template, it is also important to practice the verbal pitch that will accompany the materials. The prospect is judging both your materials and you as you proposed a new service. You also only want them to feel high levels of trust and credibility in what digital marketing services you are recommending.