Internet Marketing

Use "Smart goals" in adwords to identify the highest quality visits to your client's website

  • Matt Reply

    Google introduced a new feature in adwords called Smart Goals.

    Read more here

    01/08 at 09:38 AM (21489)
  • Seth Reply

    Smart goals really aren't far off what we use as engagement goals since they are a measure of time on site, etc. I think this is a nice thing to introduce for adwords users who don't spend a lot of their time actually doing PPC.

    01/08 at 11:12 AM (21494)
    • Ryan Reply

      It sort of feels like that's what Google is going for with a lot of its AdWords updates. They're trying to make it as user-friendly and dead simple to use as possible, but it's hard to replace putting actual time into managing an account.

      01/11 at 09:17 AM (21503)