URL: A URL, or Universal Resource Locator, is the unique address assigned to every piece of content stored on the worldwide web. Also known as the Uniform Resource Locator, a URL can either be randomly assigned to websites, videos, or other files on the web or be manually optimized for mnemonic and marketing purposes.
It is increasingly common for content owners to optimize the URL assigned to each piece of their content. A well designed URL can make it a lot easier for web surfers to remember your website and find it without hassle. However, optimizing your URL using short and long tail keywords can also play an important role in making your content more visible in search engines, making it an important SEO tool.
Keyword optimization in a URL can be as simple as putting a relevant phrase into your site's address. For example, imagine you run John's Chicken in Juneau, Alaska. Further imagine that a popular localized keyword is "fried chicken Juneau." If you keep a blog for your website -- and you absolutely should for the sake of content marketing -- you should optimize the URL for your post all about your fried chicken with that keyword. The end result would look something like "https://JohnsChicken.com/blog/all-about-our-fried-chicken-Juneau." This same tactic could be applied regardless of your industry or topic.