HubShout SEM System Release Notes

Topic Keywords on Campaign Details

  • Adam Reply

    We made several BIG ANNOUNCEMENTS in our well-attended Webinar yesterday. Everyone at HubShout is super excited about the improvements we are making to our plans, content marketing and overall Internet Marketing effectiveness. June will be an eventful month as we roll these features out to you.

    The first of these features will hit your private label dashboard later this afternoon in the form of Topic Keywords. As discussed yesterday in the Webinar, we are driving our writing team hard to create awesome content marketing via articles people want to read and share. Working in their newly renovated space, they need your help to select topics and keywords that lend themselves to high quality pieces.

    The campaign details screen now has two sections for keywords:

    1) Target Keywords Keywords you are interested in ranking on (traffic is tracked from Analytics). No different from before.

    2) Topic Keywords (NEW) Keywords that form the basis for excellent content marketing and are in related spaced to the words you want to rank on.

    HubShout Writer Lounge in Rochester

    We recommend long-tail keywords for your TOPIC KEYWORDS because we have a better chance of ranking articles we write on these keywords. Even if these keywords are not exactly what the client wants to rank on, you are building authority in related keyword spaces, and pulling in real audience. This all helps the head term rank.

    The separation of Target and Topic keywords is a critical initiative to avoid creating low-quality content written on topics nobody wants to read. We are excited to be implementing this change - and so are the writers...

    There will be frequent releases throughout June. Stay tuned to the forum for updates and notifications.

    05/31 at 12:08 PM (7548)