To paraphrase the late, great Mark Twain, there are two types of lies: lies, and statistics. What the prolific American author meant, of course, is that many people, like politicians and sales reps, will use statistics in lieu of a compelling, well-composed argument.
While Twain may have had a point, he was not entirely correct, either. Statistics are important, especially for White Label SEO resellers.
One of the best ways to convince and convert clients is to show them the metrics, the definitive proof that search engine marketing works.
Here are just a few statistics every SEO reseller should know.
1. More Than Nine Out of 10 Online Experiences Begin With a Search Engine, Which Is Probably Google.
One of the most important things SEO resellers need to teach their clients is that there are high-value target audiences already looking for their businesses online. In order to connect with them, businesses need to go where they are, which, studies show, is high up on Google's organic search results.
About 93% of online experiences start with a search engine, which is probably going to be Google considering the fact that it owns 65-70% of the search engine market share. Of those results Google gives out, 91.5% of users only choose results on the first page, in the top 10. While it is possible to pay to get on the first page (PPC), it's better to do it organically, as a full 70% of the links search users click on are organic.
2. It's Jaw Droppingly Cost Efficient.
Ask any SEO reseller about clients' bottom lines, and they'll probably tell you that it all comes down to the budget, which is precisely why SEO resellers need to tell their clients about how cost efficient search engine marketing is. Leads generated through inbound marketing tactics cost a whopping 61% less than outbound leads.
3. SEO Leads Have an Exponentially Higher Close Rate.
Most importantly, search engine marketing works, and to prove that, all SEO resellers have to do is mention the fact that SEO leads have a 14.6% close, which might not sound like much, but it's exponentially more than outbound leads, which have a relatively tiny 1.7% close rate.
In order to resell SEO services, you need to be able to prove that it works. If you have any questions, feel free to share in the comments.
By: Andrew Lindsay