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The basics of SEO reseller plans


If you've been doing your business strategy and realize you need to grow revenues from the technology space you may want to consider search engine optimization. A recent study shows that the SEO field is growing leaps and bounds with new players entering the market all the time but not quite as fast as new revenues. This means that there is still a land grab opportunity for growing your business in the search engine optimization space. And this explains the increasing popularity of SEO reseller plans on the marketplace. All many people want to build the capability for doing SEO delivery in-house, others are just interested in writing a revenue wave and would rather resell the services from a trusted partner. If you don't have these capabilities already or have the capital to build a solid SEO delivery team, becoming a reseller makes a lot of sense.

So what are the basic components of SEO reseller plan that you need to know about? Of course all SEO reseller plans to be based around a commission structure. At its heart this partnership is a commission arrangement where one organization is selling search engine optimization while the other is delivering SEO services to the client. Financial transaction needs to be very well articulated and needs to be fair to both parties. Each will likely think they are doing more of the work but the reality is that both sales and delivery are both difficult for different reasons. You need to research organization makes you understand which side of the fence you should be on this relationship based on your core capabilities. If you don't already have an SEO shop you are likely to reseller. In this case you need to be very good at marketing and sales because this is what you'll be spending your time on.

Some SEO reseller plans are white labeled so that the customer does not know that there is a subcontractor involved in the arrangement. Others acquire the disclose that their two organizations partnering together. There is no right or wrong answer to whether you should use white labeled SEO or full disclosure. Either approach is a valid business arrangement and you can find examples of this in every other industry as well. It comes down to what you're comfortable with them what you think will work best with your clients. We have some partners who very much want to protect the client relationship and would not be comfortable with them talking directly to us. We have others who work with a few number of clients and have very strong relationships and feel it is better that we are introduced directly to their end client. Again this is a matter of preference and most SEO reseller plans will distinguish whether one arranger and the other is required and some offer both.

The most important aspect of SEO reseller plans is how the two organizations will work together seamlessly to the customer gets high-quality search engine optimization services. In a competitive marketplace pricing is tight, margins are thin, and the organizations need to work together very well. We believe this boils down to good communication between the two groups. He did designate a single point contact each group will be responsible for coordinating work and you need to streamline your operations everyone knows how the information flow will go. Most SEO reseller plans do not go down to this level of detail in their opening documentation. When negotiating the concern is generally more about the financials and commission structure. But after you nail down the financial contract deal to turn your attention to workflow process and procedures and make sure you understand who's doing what. Failure to do this will mean execution problems which ultimately leads to customer retention issues in the form of cancellations.

In the end SEO reseller plans are a valuable tool for two organizations to partner together to accomplish an important goal. While some companies will elect to build their search engine optimization capabilities in-house, others know that their expertise lies in sales and marketing and will look for high-quality organizations to resell for. These partnerships, if well defined in writing at a time, can lead to very long-term mutually beneficial relationships.