White label services are the secret backbone of the digital marketing industry. These services work with expert knowledge and speed to create a sculpted brand while an outward-facing marketing agency handles the day-to-day needs of their clients. As digital marketing strategies and technologies evolve faster than ever, these white label services exist to keep clients on the SEO cutting edge.
Table Of Contents
All white label services are worth reading about, but if you're looking to learn more about a specific one or two, jump to them here. Or, take your time and scroll through each service to learn the wonders of white label.
Service #1: White Label Content
White label content creators write from the brand and perspective of their clients (and their clients' clients), embodying their tones, values, and goals. The content they create can range from website copy, blog posts, industry news coverage, posts on social media, and so much more. In this way, white label content creators are skilled at adapting what they’re writing about, who they are writing for, and what kind of content they are writing.
Content marketing reseller services will often be offered as either a one-time content purchase or as an ongoing deliverable. The latter option works well to keep unique content flowing onto the client’s page, giving readers something new to read when they check the company’s website.
Creating relevant content is not only important for entertaining readers, but it is essential for SEO purposes as well. By incorporating valuable keywords and links into the content on their website and social media, clients will be better able to rank on their desired keywords and attract more leads. With expert content creators, your clients will be able to steer clear of clunky phrasing and incorrect grammar while receiving beautifully-written pieces and up-to-date social media posts.
Service #2: White Label Graphic Design
When you have high-quality, highly relevant written content, you also need attractive graphics to go with it. These two components go hand-in-hand to pull in readers and increase the time spent on the page. In white label graphic design, a specialist creates customized graphic design work that marketing agencies can resell to their own clients.
In a similar way that written content is created to sound like it is coming directly from the client or brand, white label graphic designers are able to put on the branding of the end client and make visual elements that represent the company. These designers are typically able to take on many forms, including design to accompany written content, business card and brochure design, and even a full corporate brand identity design.
The human brain is naturally drawn to striking images, which draw our attention and engage our senses. When a marketing agency offers graphic design as one of their white label services, they are offering yet another way to improve SEO rankings.
A great piece of graphic design in the form of an infographic can be accompanied by a short written breakdown of the image, thereby incorporating all of the necessary keywords and internal links that search engines like to see. Posts on social media almost always perform better when they have the perfect visuals attached to them and they are more easily read by users on smartphones than long written pieces of content.
Service #3: White Label Social Media Management
While we’ve discussed how written and visual content can assist a social media campaign, there are white label services that focus solely on boosting a client’s social media presence. And for companies that want to stay in the modern world, having a strong social media presence is key. Consumers heavily rely on social media to get an instant impression of a company. On nearly any social platform they can check a company’s reviews, events, and values.
When a company has active social media accounts, consumers know that they care about keeping up with the modern age and that they can contact the company through social media and get a response. Platforms like Twitter are becoming a major avenue for companies to interact directly with customers, crafting an online personality while building trust with followers. This kind of social media awareness goes a long way in building a company’s brand and gaining attention from all corners of the digital world.
By using trusted techniques and employing social media know-how, white label social media marketing can manage social media posting and craft excellent social media content with the assistance of graphic design elements and written content creation.
When a marketing agency offers its clients social media marketing, they’re giving their clients the opportunity to jump into the social media world without developing their own social media department.
Marketing agencies already handle plenty, but when clients are demanding more and more--and offering to pay for it--it can be difficult to refuse. That’s when white label services step in, relieving the burden of total marketing responsibility from the agency and providing tried and true marketing techniques.
Service #4: White Label Digital Advertising
A wide variety of services can fall under the umbrella of digital advertising, and that’s why teaming up with a white label company can be extremely effective. A white label service provider can manage PPC campaigns, generate ROI Reports, track real-life metrics, and create and manage ad campaigns on platforms like Facebook and Youtube. As the advertising agency, you can then resell all of these digital services to your small business clients.
In today’s business world, strong digital advertising is the only way forward. It is what draws attention to a company’s other marketing strategies, generates direct traffic to a client’s website, and drives up sales and conversions for small businesses.
Because of these results, over 42% of local businesses are planning to use more digital advertising strategies in the next year than they did this year.
Be ready to provide these services by first partnering with a team of white label PPC experts. When you outsource PPC campaign management to an experienced team, your advertising agency will save time and money while guaranteeing results for your clients.
The white label service provider will set up the campaign so that your client’s website is among the first page results, and then they will work to update ad copy, add negative keywords, and keep an eye on search terms. These PPC aficionados often offer consultancy services and will generate reports and analytics regarding the campaign as well.
White label service providers can manage nearly any digital advertising campaign like this for you. With their easily rebrandable options, such as multi-channel campaign creation, mobile-optimized landing pages, and Facebook and Display ad image design, white label providers are your one-stop shop for digital advertising needs.
Service #5: White Label Website Services
As another umbrella service, white label website solutions can cover any product or service that an advertising agency is able to rebrand and sell to their clients. These solutions range from web design services, to website add-on products and more.
Small businesses tend to need these services because their website is the first impression potential customers have of their company and they want to make a great first impression. A business’s website serves as their major online representation. Any other digital marketing solutions you provide are going to lead right back to the business’s website. As long a business is coming to you for other digital services, why wouldn’t you offer to optimize their website as well?
If a business is just starting out, you can partner with a white label services provider to offer your client full website creation through design, development, and hosting. When a business already has a website but they want it to be revamped, you can resell copy content and visual asset services to upgrade select pages on the website that are not performing well. Other possible add-ons could include live chat platforms, form builders, landing pages, and appointment schedulers.
By using white label website solutions, you can position your advertising agency as an expert in the industry. About 51% of small businesses are investing in websites to supplement their digital marketing, and you would be missing out on a valuable service if you didn’t take the chance to also add it to your list of offered services. And when you work with a white label service, you will be getting an experienced team well-versed in what brings digital traffic to a client’s website.
Service #6: White Label SEO
In the competition to get clicks, page visits, and links, SEO is arguably the most important variable.
Short for search engine optimization, SEO is the process of making your website as valuable as possible to search engines like Google so that your page is among the top search results for certain keywords and phrases.
White label services can come in handy yet again when it comes to a company’s SEO. White label SEO solutions come in the form of a platform or service that is designed to optimize a client’s digital content.
Marketing agencies can re-brand these solutions and sell them as their own, or independent businesses can use a white label SEO reseller solution solely for their own purposes.
While SEO may have been a relatively unknown strategy for online visibility in years past, every business is now looking for ways to boost their SEO.
With people around the world using search engines to look up their every need, businesses in all industries are recognizing that they need to be the first name that comes up in the search results.
Another advantage of SEO is that it gives businesses visibility on Google and other search engines without paying for AdWords campaigns or PPC services.
Boosting SEO focuses on improving the content on the website so that it appears in the top results organically, rather than through paid efforts.
There are different varieties of white label SEO options. The white label company may offer managed fulfillment, in which they monitor business clients’ SEO and continue to optimize it as much as possible.
Alternatively, the company could offer white label SEO software so that business clients can manage their own SEO optimization.
In either option, there are a few key services that are essential to optimizing SEO. The best white label SEO solutions will first focus on content creation and optimizing a business’s services pages to rank for key terms. They will provide regular updates and accurate documentation of the SEO process so that you can stay informed.
Many companies will also have a unique dashboard that gives you frequent reports to demonstrate the progress and results of the SEO efforts.
The right company should be able to give you details on the key benefits of improving your SEO and break down the entire process for you.
Clients are found more easily when they make efforts to optimize their SEO, which means that they will get more visits and make more sales.
By having a white label company manage your SEO or provide you with the right tools, you don’t have to worry about learning the complicated ins and outs of SEO and can instead have the experts do the work for you.
#7: White Label Chatbots
Customers want a fast and convenient way to contact a company with any questions or issues they have, and chatbots are proving to be the way to do that.
In a 2017 worldwide Statisa questioning, 34% of respondents said that they would prefer to answer questions from artificial intelligence via chatbots or a virtual assistant when engaging in e-commerce.
A white label chatbot, or other form of virtual assistant, allows users to take advantage of a trusted program and use it as their own.
For digital marketing agencies, using a white label chatbot gives them a unique product to offer their clients. Unlike some more intricate digital marketing solutions, it is simple to see that chatbots can easily lead to increased sales through a company’s website as it provides unrivaled convenience for customers.
For startups or individuals with their own website, developing the appropriate software for a working chatbot can be complicated. However, these small-scale businesses don’t have to miss out on the chatbot market just because they don’t personally have the necessary know-how.
By using a white label service for their chatbot needs, these small businesses can still provide easy communication with their customers.
For any business in any industry, an easy-to-use chatbot can make a huge difference in customer support and CRM systems.
They also show that a business is with the modern times and invested in the latest technology, rather than stuck in the digital marketing past.