Reseller Sales

The U.S. now leads ad spending per capita

  • Angelina Marie Reply

    It's a great time to be in the ad game in the US. "Advertising spend in the U.S. totaled $181 billion in 2014, accounting for over a third of the global advertising market, the report summary shared with MMW reads."

    03/02 at 08:51 AM (17636)
  • Chris S Reply

    “To put this in perspective advertising spend per capita in the United States is 121 times larger than India and 16 times larger than China.”

    Looks like they are including online advertising, too. You can drill down into the actuall Excel data with a couple of clicks.

    03/05 at 05:35 PM (17728)
  • Jamie B Reply

    From the brilliant novel Infinite Jest:

    "V&V's NoCoat campaign was a case study in the eschatology of emotional appeals...It did what all ads are supposed to do: create an anxiety relieveable by purchase. It just did it way more well than wisely," (414).

    It comes in a section where Hal, one of the main characters and a junior at the Tennis Academy, is "sinking emotionally into a kind of distracted funk." In what appears to be almost a complete aside with the connection only being that Hal once wrote a paper on the American ad industry, the narrator explains the atmosphere of advertising (as the book is set in the near-ish future). This particular ad was from a company that created a nation-wide need for tongue scrapers: "when the nation became obsessed with the state of its tongue, when people would no sooner leave home without a tongue scraper and an emergency back-up tongue scraper than they'd fail to wash and brush and spray."

    How did it happen that we know our next purchase will not satisfy anything within us and yet we continue to believe and act on the hope that it will? Why is it easier to believe and act on the promises in advertising than it is in the life truths we claim to profess? What is going on in our brains when we feel great after buying something new? Why is retail therapy a thing? That people joke about?

    We are ridiculous.

    03/06 at 08:39 AM (17732)
    • Juashua Reply

      Oscar Wilde was right: life imitates art. Crazy times we live in.

      03/06 at 09:13 AM (17734)