Internet Marketing

The Impact of Title Tags & Google News On Ranking

  • Renee Reply

    There were two interesting ranking things that came up in John Mueller's latest Google hangout:

    1.) He clarified that organic search results do not give extra weight to Google News publisher content.

    2.) Title tags are not as crucial for ranking as the actual content for those pages. As SERoundtable explains: "...not having a title tag won't prevent the page from ranking, but not having content on the page can."

    Mueller:
    "We do use it for ranking, but it's not the most critical part of a page. So it's not worthwhile filling it with keywords to kind of hope that it works that way. In general, we try to recognize when a title tag is stuffed with keywords because that's also a bad user experience for users in the search results. If they're looking to understand what these pages are about and they just see a jumble of keywords, then that doesn't really help." (See his full video here, fast forward to 57 minutes in: https://youtu.be/gfXGfvKJnPY)

    Google: Google News Publishers Don't Get A Ranking Boost -
    https://www.seroundtable.com/google-news-publishers-dont-get-a-ranking-boost-21501.html

    Google: Title Tags Are Not A Critical Ranking Signal -
    https://www.seroundtable.com/google-title-tag-critical-21499.html

    01/19 at 10:29 AM (21630)