Search Results: search results are the websites, documents, files and images generated by a search engine's algorithm in response to a user's keyword query. Search results are typically organized and presented in the form of a search engine results page, or SERP. This page normally includes a list of items with titles, references to the full version of the information in question, and a short description which shows where the keywords entered in the search have matched within the web page. These pages will also typically include paid search results that have also been matched to the keyword query. However, these paid results are typically discernible from the organic items.
Search results are a major component of search engine optimization, more commonly known as SEO. Because a search engine's algorithm and requirements determine the order in which search results appear on a SERP, as well as what page the results can be found on, much of the SEO industry focuses on identifying the best keywords, improving website quality, attracting web traffic and more to improve a specific website's search results.