If your marketing plan needs some serious help, the reason could be because it does not currently include any efforts in search engine optimization. The process of search engine optimization is one that will take your website and allow it to interact passively with all of the major search engines so that your website is picked up more often in related search results by different internet users. While search engine optimization may work in an entirely different way than a TV commercial or a newspaper ad, the end result will still be the same if it is done correctly and that end result will be more customer traffic. Your part in the process will be fairly simple because all you will need to do is contact a professional and give the information they need to create your program. They will accomplish everything else for you.