HubShout SEM System Help

Rewrite of main content good for SEO?

  • Brian J. Wilhelm Reply

    I have been watching two individual clients for a few months now. One HVAC another Legal. Both very competitive verticals for SEO. I find it interesting that the new website on the new domain is actually out performing the older more established site. Does anyone have any input on a content rewrite for the under-performing clients. Both have the same SEO plan, same domain auth. So all things being equal will rewriting a few main pages of content help with Google's indexing?

    05/06 at 10:42 AM (14133)
  • Member 12229 Reply

    It seems that newer sites have a better shot at ranking, because they don't have the baggage (outdated seo tactics) that older sites have been through.

    05/06 at 11:02 AM (14135)
  • scottjcamp Reply

    I'm not sure I'd agree with that assessment ... strong on-site content can go a long way, especially when it's SEO optimized (including images & everything). It may not just be a re-write that's needed - knowing how the page is laid out, and how the information is being presented to the search engines on that older site may be just as important.

    05/12 at 11:13 AM (14177)
  • scottjcamp Reply

    Theoretically, a newly optimized site design with updated content on an existing domain name (that hasn't been trying every black-hat SEO tactic under the sun) should do better than a new site with the same new design & content.

    05/12 at 11:14 AM (14178)