Blog Post

Retention & Loyalty in the SEO World is Everything!


SEO Retention is on the minds (or it should be) of almost every small to medium-sized business across the world. With rising customer loyalty costs, businesses need to innovate and assume a proactive role in retaining clients.

Anyone in the sales world has heard the same studies over and over...the U.S. Small business administration and U.S. Chamber of Commerce have found that acquiring new customers can cost as much as five to seven times more than keeping and retaining existing customers. The fact that customer profitability tends to increase over the life of a retained customer is added incentive for for all businesses to allocate more resources to increase their customer retention strategies.

* 67% of customers leave most businesses because they are unhappy with the service they have receive.

TOP FIVE SEO RETENTION BEST PRACTICES:

1 - Have all new business sign a contract, no more month to month.

Having it in writing will cover you in the long term. this give both parties peace of mind.

2 - Set your customers' expectations early

Don't over promise and under deliver...Be upfront with your customers. This will set you both up to win and your client won't end up not trusting you in the long run. Remember..there are no Guarantees in SEO!

3 - Be the SEO Expert to your SEO Clients

Become a trusted source and build a relationship that leads to a dependency.

4 - Teach the Client how to Collect Lead Information & Email addresses.

A new lead may not buy the first time; but if you keep touching base with them they may end up being a customer in the future.

5 - Start Building strong relationships w/ Social Media.

Everyone is online and Social Media is the future inexpensive way to get you clients' websites noticed & create new sales...focus on LinkedIn, Twitter and Facebook