HubShout SEM System Help

Request for Tracking number Image Swap

  • Matt Reply

    Use Case: Many Website's phone numbers are a part of an image. We cannot swap out an image with a tracking number.

    Requested Solution: An Image Swap. If the client provided us with a replacement image, would it be possible to swap out that entire image?

    I would like to hear from other resellers out there if they would like this feature.

    04/29 at 07:30 AM (6690)
  • Adam Reply

    Good one Matt. I wonder if others have run into this with tracking phone numbers?

    04/29 at 07:41 AM (6691)
  • Chris Reply

    It is a good idea, in theory. I am sure there are a lot of resellers and clients that would see this as a blessing. But be careful what you wish for.

    Most of the time when we encounter phone numbers as images it is a symptom of a bigger problem with the website and/or the the site's owner-developer relationship. In many cases the site was built with an online site builder or the developer could not accomplish the desired look without "cheating" with an image instead of text and CSS. It is also common that the original developer of the site is no longer involved or available. In those cases it may seem easier to swap an image, but consider these facts:

    1 - Swapping a phone number image requires design time to match exactly the original images. This could be a significant investment. This changes the task from a simple tracking number install to a design and development project.

    2 - Swapping an image still does not make the number "readable" by search engines.

    3 - Phone numbers as image are usually not just the phone number. They can be part of a larger image like an entire header. The original source graphics may no longer be available.

    4 - Text as an image breaks mobile and responsive layouts.

    In facilitating an image swap function we are enabling a website problem to continue. If a client calls in and says that they want a guaranteed first search position and instant traffic increases, we guide them with our expertise. We inform them of the best practices and realities of search engine marketing. We need to do the same with web development. We need to inform them that this isn't the way to go and guide them into making the right choices for their client's websites.

    04/29 at 09:20 AM (6694)
  • Chad Reply

    Technically you could do an image swap with what we have today. In the "Find Number" field you'd put in the url of the current image and rewrite to would be the new image. I wouldn't touch it with a 10 foot pool for all of the reasons that Chris has above. So again, I wouldn't do this but the technology isn't the issue.

    04/29 at 11:26 AM (6704)
  • Bill F Reply

    Yes. I was just thinking that but didn't want to say it in case that wouldn't work.

    Although I could see a use for this, if you want the background, or a banner ad, say, to change based on how the click came in.

    04/29 at 11:41 AM (6708)
  • Digital Marketing Maniacs Reply

    Isnt there a code that you can put in the site that will change the phone number based on where they came from. Does Hubshout offer this coding option?

    04/29 at 11:44 AM (6712)
  • Matt Reply

    Chris, Thank you for the extremely well helpful input. I will share this with my reseller.

    04/29 at 04:03 PM (6717)
  • Fiore Reply

    I agree with Chris 100%. I have found image phone numbers to be a HUGE problem with some of my clients and although them simple changing the image would give us tracking, it doesn't really solve the problem, just puts a scab over it.

    04/29 at 04:15 PM (6718)
  • Matt Reply

    [quote]Adam said: Good one Matt. I wonder if others have run into this with tracking phone numbers?

    [/quote]


    Adam, this is a fairly common problem. If I had to hazard a highly inaccurate guess....I would say about 10 to 15% of numbers people ask us to track are images.

    04/29 at 04:23 PM (6719)
  • Chris Reply

    [quote]Friedland Innovations said: Isnt there a code that you can put in the site that will change the phone number based on where they came from. Does Hubshout offer this coding option?

    [/quote]


    Yes we do! We have a lead tracking system that uses different phone numbers for specific marketing. We couple that with a script that swaps numbers based on referring URLs. This provides analytic data to the dashboard. This can be used to track web marketing, but also traditional media. You could, for example, compare Google search traffic with a roadside billboard. Pretty cool :)

    04/29 at 05:40 PM (6721)