Blog Post

Outsourcing SEO


Save Your Sanity By Outsourcing SEO

Marketing these days isn’t what it used to be. The way we get information has changed, and marketing a business has changed with it. The internet and the way search engines function have spawned a new brand of promoting products and services. Internet marketing is a smattering of different tactics and strategies that are more technical and specialized than just buying a billboard, radio spot, or paper ad. This is not your granddaddy’s marketing.

One of the most essential internet marketing strategies is search engine optimization. Using a search engine to find information has become so popular that it is now a verb in the English language: “Google”. When people are looking for any information -- and this includes about a product or service they are looking for -- they use a search engine to find it. The majority of purchasing decisions begin with a search engine, and most people click on the highest ranking link. Earning a higher spot in the search engine rankings can put your website (which is the face of your business) right where your potential customers and clients are looking.

What’s problematic about not outsourcing SEO is that it’s specialized work. Quality and effective SEO keeps on top of the five hundred to six hundred changes Google makes to its search algorithms each year, and learning what those changes are and changing your SEO methods accordingly is complicated business. Outsourcing SEO to the professionals means that you won’t have to worry about keeping track of these changes or responding to them.

Good SEO also takes time that you might not be able to spare. Part of SEO is creating high-quality, original, and engaging content which is not only time consuming but it also involves quality research and a creative team of people to write it. If you decide against outsourcing SEO you could hire, train, and manage a staff of people to take care of your SEO in-house, but that takes time, money, and resources.

Outsourcing SEO can absolve you of all of this madness and let you focus on your business. Instead of worrying about Pandas, Penguins, keywords, research, and quality content creation, keeping your core business successful should be your biggest concern. There are people out there who handle SEO for a living, and if you aren’t one of them trying to keep up with your SEO might drive you insane.