When a company decides to outsource SEO it makes a cost time and effort effective decision. However there are times when outsourcing can result in delays unnecessary expense and a botched service because they did not search and find a credible SEO company. SEO is a competitive business today. Every company needs to search engine optimize their website to get a high rank on search engine results pages. This makes it easy for customers to find details of products and services offered by the company online. They outsource SEO to professional companies that have the expertise to get a high rank for the websites of their customers. If a company chooses a credible SEO company to outsource SEO they can save on hiring additional staff and investing in additional infrastructure. Before they outsource SEO they should check if the website of the service has a high rank on search results pages and whether they have different title tags on each page of their website. Before they outsource seo they should check with consumer forums and the Better Business Bureau about the customer service record of the company. The packages offered by the SEO Company may be cheap but if they do not have a proven history of getting a high rank for websites of business clients of all sizes they may not be the best option to outsource SEO. The SEO Company must have an efficient customer support system with personnel that are competent to address all the concerns of their customers so that the entire transaction will be a seamless one and the customer and the company will have a happy business relationship. Before they outsource SEO a company must check if the service provides submission confirmations of submissions of links of the website to search engines and internet directories. They should also ensure that the professional SEO Company has a policy of providing timely reports about the rank of the website on search engine results pages. Once they outsource SEO to a credible professional and efficient service they can make a good profit based on a wise decision.