Internet Marketing

Content marketing is King. Interactive content marketing is the Holy Grail.

  • Angelina Marie Reply

    When we think about where great advancements in technology and marketing come from, Asia is usually at the top of the list.

    "Video advertising is reshaping Southeast Asia’s media landscape with increased internet connectivity, a higher demand for choice and control, and an overall growing consumption of online video content, according to a recent Nielsen report. This is good news for Raj Sunder, founder and CEO of Wootag, a video engagement product that lets viewers make purchases and interact with brands inside the video they’re watching.

    “Wootag is built for brands, businesses, startups, and even individuals. It is awesome as anyone can jump right in and start creating more interactive content,” explains Sunder. “It also shifts the function of videos away from users as mere spectators, and allows for a two-way interaction between viewers and content creators. Rather than just allowing viewers to comment on your video, viewers can potentially alter the viewing experience based on their interaction with the video.”"


    https://www.techinasia.com/southeast-asia-wootage-interactive-video-advertising/

    02/09 at 09:12 AM (17272)
  • Ashley B Reply

    This is super fascinating! Thanks!

    I also agree with your statement: "When we think about where great advancements in technology and marketing come from, Asia is usually at the top of the list. "

    02/09 at 09:33 AM (17275)
  • Jamie B Reply

    They invented beer and gunpowder.

    02/09 at 10:07 AM (17282)
  • Jason G. Reply

    Innovation is the key to everything!

    02/09 at 10:31 AM (17283)
    • Megan Reply

      Here here! Content may be king but it's nothing without some unconventional thinking behind it.

      02/13 at 04:33 PM (17422)
    • Kyle Reply

      Where where! (as in placement, which is key).
      That and virality~!

      02/13 at 04:39 PM (17423)
  • Karli Reply

    Very interesting!

    02/16 at 09:13 AM (17436)