Blog Post

Commission Junction


Commission Junction: Commission Junction, part of Conversant, Inc., is one of the largest affiliate networks for those who use online contextual advertising methods (e.g. pay per click [PPC], pay per impression [PPI], cost per action [CPA], etc.). The company operates in the affiliate marketing industry and is headquartered in Santa Barbara, California.

Commission Junction specializes in affiliate marketing by bringing advertisers (those paying for the ads) and publishers (the affiliates who display them) together. This method allows businesses to get their names out all across the web, and it lets affiliate publishers earn more money through their websites. There are three different methods advertisers can use to manage their campaigns: choosing their own affiliates, managing their own campaigns but receiving assistance recruiting affiliates, and full program management to let Commission Conjunction handle an entire ad campaign.

Commission Junction's advertisements use cookies to track and remember the clicks that an internet user has made on a publisher's website. According to data from their website, Commission Junction was able to track over 3 billion website visits, 175 million transactions, and over $6 billion in online sales. This type of tracking is necessary when calculating how much publishers earn for costs per click, impression, sale, and other data.

Some of the clients that Commission Junction has worked with include H & R Block, The Home Depot, Intercontinental Hotel Group, TurboTax, and more.