Bounce rate: The bounce rate can be defined as the amount, usually the percentage, of a website's visitors who will leave the site after viewing just one page. Internet marketers use the bounce rate as a way to measure the efficacy of landing and entrance pages, including these pages' success at monetizing the traffic that reaches them.
To measure the bounce rate of any web page, you can simply divide the number of visits viewing just one page on your website by the number of total visitors entering the site via that page.
The bounce rate is an important factor in any website's search engine ranking. Google analytics can detect traffic patterns on any website, and if it notices a website currently on the front page of a search result's bounce rate grow, it isn't likely to keep that website on the front page for long.
So how can you decrease the bounce rate of your website and protect its search engine standings?
Sadly, there's no single solution that works for every website. Tactics that work for an e-commerce site or a web retailer won't work as well for blogs. The best thing you can do is create landing pages that deliver something of value to the user. Deliver your site's message to the consumer quickly and in an attention-grabbing fashion, or your search engine rankings could suffer.