Internet Marketing

Apple And Microsoft Head The World's Most Valuable Brands 2015

  • Ashley B Reply

    One very interesting section of the article: "Apple revolutionized four industries over the past 15 years with the launch of the iPhone, iPad, iPod and iTunes. Its next target is watches. The Apple Watch launched in April. Forecasts for first year sales are all over the map and typically range between eight million and 15 million. Analysts at Piper Jaffrey expect watches to represent 10% of Appleā€™s 2017 revenue."

    What do you guys think about the future of Apple, The Apple Watch, Microsoft, etc.?

    Apple And Microsoft Head The World's Most Valuable Brands 2015.

    05/13 at 12:48 PM (18572)
  • Chris S Reply

    The latest issue of Wired has an article about the development of the Apple Watch. I started it but didn't have time to read it all. Pretty interesting so far, though...

    05/13 at 04:25 PM (18575)
  • Megan Reply

    Watches still seem like a pretty weak market to want to corner..

    05/13 at 05:53 PM (18579)
    • Mari Reply

      psh. I'm going to stick a few Apple logos to some cheap Walmart watches, resell them on eBay, and watch my net worth blossom.

      05/14 at 12:32 PM (18587)
  • Karli Reply

    I'm torn because I see zero reason for smartwatches...but I was also the person when the iPad came out being like "people won't want that, why not just have a phone or a computer?" So I'm not trusting my own judgment here.

    05/14 at 02:48 PM (18591)
    • Juashua Reply

      I agree, Karli. It's hard to say if a new product will take off, especially if it's from Apple.

      05/15 at 09:05 AM (18595)
  • Chris S Reply

    That Wired article might change your mind on the Watch - it did for me (and I'm an Android user). First of all, the luxury watch market is something like a $20 billion industry, which floored me. Also, the Watch is designed to let you see what's really important and ignore other stuff. It's way less intrusive than a smartphone, so you can glance at your wrist instead of pulling out your phone - it seems like this is actually way better when you're with other people. I couldn't find a link to the article, so it might be a print exclusive for now.

    05/14 at 04:37 PM (18592)
    • Mari Reply

      hmm that is interesting. I feel like the real question is about whether they can make it popular, not just a good notch on their market portfolio belt. I don't doubt there's a good market for luxury watches, but I also don't think it's the product of the average Joe or Joerina; you can sell, you know, 100 extremely pricey watches -- very low quantity -- and have a technically "$10 million market" so long as the demand is there by very high-end consumers, for whom watches are an important status symbol

      They did make digital music players fairly ubiquitous and before that it wasn't an "average Joe" thing to have instead of a cd player even though the general digital model was already out there so... who knows.

      05/14 at 05:10 PM (18593)