Blog Post

Advertising: Web Marketing Consulting


The Future of Advertisement Is Web Marketing Consulting

Between 2012 and 2015, around $76 billion will be spent on advertising around the globe -- with the United States accounting for 28 percent of that total; that's 76 billion reasons to hire a web marketing consulting firm to help get your business noticed on the world wide web.

Your company has nothing to lose by choosing Internet marketing as a business strategy because it will allow you to reach consumers in a quick, cost effective way. Losing out on the 81 percent of consumers who browse the Internet every day and the 77 percent of smartphone owners using mobile search is not something any business wants to have happen.

So reach out to a web marketing consulting agency and see your web presence gain steam. Here are a few common questions regarding web consulting services.

What is web marketing consulting?

Consulting is when one party provides opinions, advice, counsel, and information to another party, usually a business client. Online marketing consulting therefore is used for companies who want to improve their web presence. This type of consulting is sometimes performed by freelance professionals.

What are some examples of web consulting services?

Services include usually any job related to improving a company's searchability and noticability on the Internet; these include graphic design, programming, and testing, as well as continuous website maintenance and monitoring.

What do web consultants do?

These people help clients optimize their web presence and marketing strategies in order to read an end goal: usually to improve business profits. Web consultants may either work for a web design company, or may offer various services as freelance professionals. Over the next 10 years, marketing consultant jobs are expected to grow an estimated 41.2 percent.

What is web presence?

Also known as online presence, this is how often, where, and when a person or organization appears on the Internet. Web presence can be determined by how many websites a business or individual has, including various social media profiles, search engine rankings, site traffic, and number of backlinks.

What are some common web marketing strategies?

A web marketing consulting firm will start your company off with a web promotion plan and an effective yet relevant web design. Other strategies include press releases and blog posts, as well as developing a mobile app. Studies have shown that nine out of 10 mobile users search for products on their phone, with over 50 percent of these searches leading to a purchase.

How long will it take to get results?

Web marketing consulting and coaching work takes a few months until it is recognized by search engines, but once you are recognized, your site will experience an increased flow of user traffic.

How will I see results?

Web consulting services will always be able to provide their customers with raw, real-time quantitative data that can be translated to qualitative analysis. Using programs such as Google Analytics can help track your site's progress.

An estimated 93 percent of marketers used content marketing this year compared to 91 percent last year -- don't be that lonely 6 percent next year by not opting to hire a web marketing consulting firm.