Internet Marketing

8 Ways Businesses Can Benefit From Facebook

  • Angelina Marie Reply

    1. Target email lists using Facebook ads.
    Instead of just sending the usual email to clients, leads or blog subscribers, be proactive: Create a Facebook ad that targets people on your email list.

    2. Take advantage of Facebook contests.
    Host a social media contest with Facebook so people can win your service or product. To make your contest a little less self-centered, team up with a local charity or nonprofit organization.

    3. Install custom tabs.
    Facebook not only allows you to choose the order of the Facebook page tabs you use but to install free tabs in addition to the traditional ones.

    4. Use videos and video playlists.
    Even though YouTube tabs are a useful add-on to any Facebook page, the social giant earlier this year launched a couple of updates, including featured videos and video playlists. The advantage of videos uploaded via Facebook directly is two-fold: They look more professional and can be featured in an extra-large format along with the comment feed.

    5. Don't forget customer service.
    Social media networks have become one of the most popular ways clients can connect with customer service. Questions are often more direct and customer service representatives can respond briefly and in real-time without the hassle of installing a live chat on the website.

    6. Target people who are similar to your page "likes."
    People who "like" your Facebook page are customers or fans of your brand. One way to get exposure to more people like them is to advertise on Facebook targeting a lookalike audience.

    7. Learn more about your page likes with audience insights.
    In order to learn more about who is following you on Facebook, use Audience Insights. This is a free tool that can be accessed via the Facebook Ad Manager. Metrics include age, gender and a variety of lifestyles, such as urban tenants, savvy singles, kids and clout, country single, apple pie families, married sophisticated, established elite and more.

    8. Use cross-channel remarketing.
    Remarketing, often also referred to as "retargeting," simply entails targeting -- with the same platform -- website visitors who haven't converted again. Cross-channel remarketing takes this concept a step further by integrating otherwise noncompatible advertising platforms, for instance Google AdWords and Facebook.


    04/16 at 08:56 AM (18279)
  • Andrea Reply

    This is really good information. Thanks for the post!

    04/16 at 09:28 AM (18281)
  • JingPing Reply

    Great post! Thanks for sharing this, Audience Insights is a great tool to learn more your followers.

    04/16 at 04:57 PM (18288)
  • Nick P Reply

    Lots and lots of big corporations use #5 a lot. I see it all the time. It's also become the place for consumers to complain and be heard.

    04/17 at 09:12 AM (18294)
    • Katy S Reply

      Very true. Airlines are a great example of this. I had an issue, called them and while I was on hold tweeted about my issue. Got a reply to my tweet while I was still on hold.

      04/20 at 04:00 PM (18318)
  • Beetlejuice Reply

    #2 is my favorite marketing tactic on Facebook. :)

    04/17 at 09:13 AM (18296)
  • Jamie B Reply

    Facebook does not appear to be diminishing in relevance anytime soon

    04/17 at 09:13 AM (18297)
    • Jeff Reply

      Facebook is similar to that annoying kid that just won't go away.

      04/17 at 09:38 AM (18301)
  • Karli Reply

    very helpful

    04/17 at 09:33 AM (18300)