“How can I measure the ROI of social media?” That is one of the most frequently asked questions we get from our SEO resellers and their customers. With the right social media stats, marketers can answer that question. However, marketers need to understand how a client defines ROI in respect to a social media campaign.TrustRadius just published its 2015 Social Media Marketing Trends report that shines some light on this question and helps marketers understand how to use social media stats to prove to clients that social media campaign has bona fide value. We liked the study so much that we had our design team turn the key takeaways into an infographic. Enjoy!
- 60% of the survey respondents reported that measuring the ROI of social media is the biggest challenge.
- Primary challenges include aligning goals, demonstrating value, and deriving insights from data.
- 80% of survey respondents indicated that “engagement” (i.e., likes, shares, comments, followers, etc.) is the most important metric for social media campaigns.
- In terms of sales metrics, 32% said leads are important and 28% said revenue is a key metric.
- The most common goals of social media programs are brand awareness, website traffic, and audience reach.
- The majority of respondents acknowledged that social media data and analytics impact their company’s social media marketing strategy.