Search Engine Marketing http://HubShout.com HubShout.com is a Internet marketing firm with Fortune 100 experience in white hat SEO, SEM and PPC services.Google remembers to do no evilhttp://HubShout.com/?Google-remembers-to-do-no-evil&AID=182 I often say that Google's corporate motto "do no evil" is more a public relations stunt than anything. After all, Google is a for profit, publicly traded, corporation with a legal obligation to make as much money for it's share holders as possible without breaking the law. While the idea of "do no evil" is a great one, there are many many areas of gray that live within that statement. We struggle with the gray areas every day in the SEO fields. As our SEO resellers approach us with ideas about how to get ahead in the rankings we are constantly defining our own version of "do no evil" here at HubShout Google as a power companyhttp://HubShout.com/?Google-as-a-power-company&AID=181 If you are like us, you follow the SEO industry fairly closely. This, of course, means following Google. With a healthy market share of between 65 and 85% of the Internet searches (depending on what report you trust), Google is the clear market leader. Some may argue a monopolistic position, in fact. Earlier this week we saw Google announce their new phone, the Nexus One Avoid the fluff in SEO reseller programshttp://HubShout.com/?Avoid-the-fluff-in-SEO-reseller-programs&AID=180 Since we are talking to potential hubshout. com/?SEO-Reseller-Plans&AID=44" Title="SEO Reseller"SEO resellers every day we hear all sorts of things. Some say "wow you guys are a great bargain" and others say "man, you are too expensive. " As you can imagine, we want to have the more competitive SEO reseller program on the Internet, so we try to hear all feedback as objectively as possible. But it can be confusing and difficult Organic search engine traffic alert emails for our SEO reseller programhttp://HubShout.com/?Organic-search-engine-traffic-alert-emails-for-our-SEO-reseller-program&AID=179 Members of our a href="?SEO-Reseller-Program&AID=84" Title="Top seo reseller program"SEO reseller program are always worried about customer retention. It takes so much work to bring a customer on-board, the last thing you want is to have them walk away from your business after a few months. You want to be building long-lasting ties with your customers so that they will never leave you. But as our SEO reseller program members remind us regularly, building long-term customer relationships is particularly difficult in the search engine optimization industry. Why? Because this space is so new people are not entirely sure what they are buying Customized SEO Reseller Reportshttp://HubShout.com/?Customized-SEO-Reseller-Reports&AID=178 Today we launched custom a href="?SEO-Reseller-Plans&AID=44" title="the best seo reseller team around"SEO reseller reports for our partners. We give these to our SEO resellers for free. People ask why we don't charge for them and the answer is obvious. The more we can help our partners retain customers, the more business we have. When you join an SEO reseller program you are really forming a partnership SEO Reseller Problem: Customer Retentionhttp://HubShout.com/?SEO-Reseller-Problem:-Customer-Retention&AID=177 Customer retention is a big deal for our SEO resellers. It is a great deal of work to locate and sell to a potential client. Once you bring somebody on board the challenge then shifts to keeping them as a long-term customer. And in the SEO business this can be a big challenge. We hear all the time from our SEO resellers that their customers are being solicited every day by numerous firms who are trying to break into this space SEO guarantee: A double edged swordhttp://HubShout.com/?SEO-guarantee:-A-double-edged-sword&AID=176 I have come by a number of discussions recently talking about whether firms should offer an SEO guarantee on their work. I think this is an intriguing discussion and worthy of a little exploration on our blog. The first thing to point out is that Google specifically instructs the SEO community not to offer guarantees to clients when it comes to search engine rankings. We generally honor this because the last thing we want is to be on the wrong side of Google's good graces. But we are asked quite often by customers and members of our hubshout Fail as cheaply as possiblehttp://HubShout.com/?Fail-as-cheaply-as-possible&AID=175 We interact with SEO resellers every day in our hubshout. com/?SEO-Reseller-Program&AID=84" Title="SEO reseller program"SEO reseller program and now have a fairly detailed understanding of what they are looking for. It seems that people searching for an SEO reseller program to join are at one of a couple phases in their business cycle. First, there are the brand new people joining the search engine optimization marketplace. These folks sometimes have previous business experience from other areas and are looking to resell SEO as their next business play SEO happens in all shapes and sizeshttp://HubShout.com/?SEO-happens-in-all-shapes-and-sizes&AID=174 We are asked just about every day by a member of our SEO reseller program, when will the rankings for client X improve? Yes, everyone is impatient. I know this is a universal truth in business, but in SEO it seem particularly pronounced. Usually we can tell our SEO resellers that SEO takes months or years not days or weeks. If you are pursuing any keyword phrase worth having, it is going to be competitive. This means there are 10 other firms just like you out there trying to rank on the same term Fear Still Reigns Supreme In SEOhttp://HubShout.com/?Fear-Still-Reigns-Supreme-In-SEO&AID=173 Chad pointed me to some of the recent recaps from SEOMoz and Matt Cutts describing the more interesting PubCon 2009 sessions. Rand had a great summary of a panel presented by Matt Cutts where they did some live analysis on a few websites to break down the reasons for good or bad rankings. The issues were the usual ones. Get good links. Writer good content