Marketers Still Struggle with the Value of a Content Marketing Strategy

Marketers Still Struggle with the Value of a Content Marketing Strategy

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Content marketing is on the minds (or it should be) of many people, especially marketers. In a recent study that was conducted by the Business Management Association, the Forrester Research and Online Marketing Institute, there were some fascinating results, revealing that many marketers are struggling to tie the value of their content marketing strategy efforts specifically to their business. ...

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