Facebook Uses Principles of Psychology to Improve Profits? Big Deal...

Facebook Uses Principles of Psychology to Improve Profits? Big Deal...

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Facebook has been in hot water recently after news broke that they had conducted a psychological experiment on 700,000 of their unsuspecting users. Facebook’s Data Science team intentionally manipulated users’ feeds to see whether promoting different types of content could alter a user’s emotions, and then published a study detailing the results of their experiment. The study has been heavily c ...

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