Content marketing

Video Response - Koozai Experiment: Will Deleting Old Content Help Your Website?

Koozai, a digital marketing agency, released a blog post a couple of weeks ago about an experiment they conducted with their own website. They deleted 900 of their old blog posts, based on a few characteristics, including if the posts had any backlinks and how much traffic they were getting. They sa

Video Response - What is the Ultimate Answer to Guest Blogging?

The internet marketing community is trying to find the answer to guest blogging, a practice that Matt Cutts deemed inappropriate for link building, which people took advantage of to get them higher in the search rankings. In abusing the algorithm, lesser quality content began appearing and flooding