Content marketing

How Documenting Content Marketing Strategies Can Be More Effective for B2B Marketers

We’re frequently talking about content marketing and strategies. Adam and Chad wanted to shed some light on the 2015 Benchmarks, Budgets and Trends Report, which was released by the Content Marketing Institute and MarketingProfs. The report reveals what the top five tactics are for B2B content

The Three Best Things Content Marketing Can Do -- as Proved by Statistics!

Content marketing is king for one main reason: it works. Several studies and surveys have found that consumers like and are influenced by content marketing, that it increases organic traffic and conversion rates, that it improves sales, and that it also has a better ROI than other, more tradition

Marketers Still Struggle with the Value of a Content Marketing Strategy

Content marketing is on the minds (or it should be) of many people, especially marketers. In a recent study that was conducted by the Business Management Association, the Forrester Research and Online Marketing Institute, there were some fascinating results, revealing that many marketers are stru