In developing a website, there’s plenty of room for creativity and innovation. There are a few things, however, that are backed so strongly by industry research that there’s no room for debate.
Since essentially all types of businesses must have websites in the current market -- and many that have had websites in the past need them re-developed to meet modern usability standards -- the web design and development industry is offering great opportunities for entrepreneurially minded and t
If you own or manage a small online marketing agency, it’s likely that search engine optimization presents a problem for you. On the one hand, SEO absolutely must be part of any web marketing plan; somewhere between 70% and 80% of users ignore paid ads and click on organic search engine results i
If you’re looking at how to increase page rank for a website, probably the strongest option available today is content marketing. The goal of content marketing is to provide valuable information to consumers without directly selling them your products, thus making them better informed and -- hope
If you’re starting a website -- whether that’s a blog for the purpose of sharing content and building links or just a more general business homepage -- one of the first decisions you’ll need to make is what your URL (uniform resource locator, more commonly known as a web address) will be.
Two months into 2015, and the American brewing industry has already hit some rough patches -- making it the perfect subject of a pessimistic PR post. In my last post
Depending on the person you ask, you might be told either that keywords are the best way to propel your website to the top of the search engine results pages or that they’re the way to doom your site to obsolescence. Which is true? The answer, predictably enough, is both and neither.
About 93% of all online experiences begin when a user types a query into a search engine, and that’s why search engine optimization should be a top concern for all online marketers. But what actually makes for a great SEO strategy? That question is a little trickier to answer, but it should be cl
In the 250 years or so that have passed since the United States declared independence from the British crown, it’s easy to forget how unlikely American independence actually seemed at the time.
For the most part, pre-revolutionary America was a very loose collective of colonies with a prim