What Small Businesses Can Learn About Content Creation from ‘Epic’ Safety Videos and ‘Dumb Ways to Die’

Elves stand atop mountains. Dwarves and orcs run at one another, waving their weapons above their heads. A wizard flies through the sky on the back of a giant eagle. And in the end, a man puts on a ring and disappears into thin air.

No, this isn’t a sneak peak for the last Hobbit f

The Good, the Bad and the Ugly of Twitter Newsjacking

If you follow the online marketing industry, chances are you’ve heard of newsjacking -- and even if you haven’t, you’ve probably seen it happen. Marketing strategist and author David Meerman Scott, who coined the term, describes it as “the process by which you inject ideas or angles into breaking

What #AlexFromTarget and “Welcome to Night Vale” can Teach Us About Harnessing Fandom on Social Media

Anyone who was on Twitter last week probably caught sight of a One-Direction-ready Target employee named Alex checking out an adoring fan at his register. The ensuing #AlexFromTarget hashtag soared to the number one worldwide trend in a matter of hours.

But the sudden explosion of attentio