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Why do I need a content marketing company - [VIDEO BLOG]


Can you do content marketing all by yourself? Absolutely, if you have a team with diverse skills and free time. Chances are you don't have enough time and manpower to set in motion a consistent and effective content marketing campaign that contributes to your web presence. This is why you can outsource content marketing to a content marketing company you trust. Watch the video to learn more about content marketing and outsourcing seo content.

TRANSCRIPTION:

Hello, and welcome to our content marketing company video. I'm Chad Hill, and I have Adam Stetzer here with me as well.

Good afternoon, Chad. It's really fascinating how seo marketing has been migrating over the years. And we saw in the last two years in particular-- maybe 2012 at the most-- moving away from link building and towards content marketing as the new link building. So the question for today is, why do you need a content marketing company to assist you in your SEO strategy?

Good question. And I think the first thing is, as you said, that link building is sort of a thing of the past. And really it's not-- it's what Google and others search engines, I think, wanted people to be focusing on, and what audiences want people to focus on, which is creating great seo content.

So you do need marketing content by content marketing companies and here's the first reason why. Because, inevitably, you probably are not going to follow through and produce the content, and work on the content marketing, both offsite seo content and onsite seo content, as much as you think you are. So you need that personal trainer to really help you get through the process, and develop, and actually execute the program.

So your first point is really just about discipline. People say, oh, I'll write a blog, I'll shoot videos, I'll keep my website updated with interesting news. But we've seen it time and time again, across our customer base that they just don't do it. So they're shooting themselves in their foot. Their onsite SEO content suffers. I couldn't agree more.

Yeah. And then the second thing is really just creating-- getting into the rhythm of actually making it happen. And I've sat down with clients before, and it seems daunting at first until you start to identify and work through the content marketing process with them. And then, again, a lot of times they just don't have the time to do it themselves, so they went and handed it off to somebody like HubShout.

But the first thing there is is identifying the demand, looking to try to figure out-- using keyword research to figure out what kind of seo content are people looking for. And then of course the second part of that is creating that marketing content. And then the place where you really-- it goes from creating the seo content to actually helping drive-- earning links back to your website to drive the rankings, is then what you do with that content. You need to make sure that you tune it up, you syndicate it to the right places, then you track it, and you promote--or promote it, and then you track it. So without doing all those things together, you're not really going to get the optimal return from the investment you're making in content marketing.

Right. And that does sound daunting to the uninitiated. You said, find the demand, create the great content, tune it, and put it on your site, syndicate, track, promote, make sure it comes up in the rankings. And that sounds complicated. But your point is, if you get into a regular rhythm of doing it, it isn't that hard. You can do it yourself. Or, if that sounds like something you'll never figure out, that's why you need a content marketing company to pick up the slack for you.

Comments (6)

  • Jesse Reply

    I believe I once heard someone say that "content is king." Very true. Content is everything. Without good content, someone that happens upon a website will have no reason to stay. They may find themselves bored because of a lack of content, or they may find themselves confused because of a cluttering. Finding the perfect balance may be tough, but with the right content marketing company, it can be achieved for everyone.

    01/25/13 at 08:20 AM
  • Renee Reply

    You are right that finding the perfect balance is difficult, Jesse. I think a lot of small businesses look at the big guys and say "look at all that stuff they are providing, tweeting, sharing, etc. I can't do all that." And it's true, they can't do that. But they don't necessarily need to. They need to create quality content that is useful to their target audience in their geographic area. And they need to always choose quality over quantity or they will lose the very audience they are courting. Don't have time/budget to write a smashing blog post or video every week? Then do it once or twice a month and do it well.

    01/25/13 at 02:07 PM
  • Nick Reply

    Having a dedicated content creation team in place is absolutely crucial, I think - it saves businesses time and money and frustration and the effort of learning something that you don't necessarily need to know about. It's like car repair -- I could get a book and watch some YouTube videos and learn how to repair my car and do routine maintenance, but it's easier and quicker to take it to a shop and let the pros do it. I also recognize that their years of experience will help them to avoid costly errors and troubleshoot things faster than if I were slogging through it myself. The same is true for content creation -- why not let the pros handle it for you?

    01/25/13 at 02:10 PM
  • Renee Reply

    Darn it, Nick. You mean I shouldn't do my own laser eye surgery? And I just watched all those youtube videos....

    01/25/13 at 02:17 PM
  • Matt Reply

    It is true that most small business owners intend to create quality content but in reality rarely find the time. If they did find time it would be sporadic and unfocused. For those individuals it is best to hand it over to the pros.

    01/25/13 at 05:20 PM
  • Bill Reply

    It is good to see that Google is relying more heavily on content; after all, most people making a search are looking for content in some form or another.

    01/28/13 at 09:19 AM

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