Internet Marketing

What number do you use to judge competition for choosing an SEO plan?

  • Steve P Reply

    Hiya,

    So - I'm doing some keyword research for a potential client and trying to recommend one of your SEO packages based on the number of results Google shows when doing an exact match search on the keywords.

    For example, I'm searching for "elevator sump pumps" and Google tells me there are 104,000 results, indicating that this search term would fall into the Intermediate SEO package.

    However, if I click to the last page of results, Google only shows 39 pages for a total of 385 results. Google shows this message: "in order to show you the most relevant results, we have omitted some entries very similar to the 385 already displayed"

    This would seem to me to be the truer indicator of competition and would also make this keyword more appropriate for the Starter SEO package.

    For my quoting purposes, what would you consider the true competition to be?

    Thanks!

    01/16/13 at 03:36 PM (4827)
  • Steve P Reply

    Oh, and on a related note. Does anyone know of a keyword research tool that will return the exact match results count to save the hassle of having to enter them one by one? I own a few but none of them do it. Jaaxy does do the last page count however.

    01/16/13 at 05:21 PM (4831)
  • Terrance Reply

    Steve this is a bit dated and we are in the process of revamping the way that we do this. I will let you know this very soon.

    01/17/13 at 12:12 PM (4844)
  • Steve P Reply

    Hi Terrance, Thanks for the reply. Any suggestions on how I would select the most appropriate SEO Package today? I need to get the proposal sent out by end of day.

    01/17/13 at 12:40 PM (4847)
  • Chad Reply

    Steve. MarketSamurai is good for getting that data. You have to pay but it can save you a few minutes. I have a project to rework how we get competition data and add it to the proposal tool (for free).

    01/18/13 at 12:06 AM (4889)
  • Steve P Reply

    Hey Chad,
    I love Market Samaurai, but they switched to Bing as their source for competition numbers. All I'm trying to figure out is how do I currently determine what package to recommend to a client. I sent one a proposal yesterday but was very vague about which package to recommend. I have a call with them in an hour to discuss it. Any guidance on how to determine the what is an appropriate package other than simply by budget and # of keywords targeted? If they pick X,Y & Z as target keywords, I'd like to be able to recommend the appropriate package to them.

    Thanks!

    01/18/13 at 11:41 AM (4892)
  • Chad Reply

    Our advice on this is to do an exact match search and Google and look at results. Then line it up against our recommendations in the pricing doc. The only deviation from this is: 1) if they are a new domain or don't have any rankings... round up to the next package 2) If they already have great rankings, you might be able to get away with a little less (but not ideal).

    The effort is never wasted... it always helps.

    01/18/13 at 11:55 AM (4894)
  • Rebecca - SEO Diva Reply

    Actually, I believe that the KW segment of Market Samurai is still free. It is the Rank Tracker and SEO competition sections that cost money after your trial period is over. I could not do my work with out Market Samurai and have had ever since Ed Dale unveiled it what 3 years ago now..LOVE IT and they are constantly updating it to keep it relevant. Worth every penny I have spent.

    01/18/13 at 01:22 PM (4899)