Featured News typically begins with an onsite blog.Every blog post we write is well researched and includes facts, statistics, data, an expert opinion, etc. Some clients choose to upgrade to a highly stylized buzzgraphic. A blog post is accompanied by a custom Visual Asset—a custom featured image (not a stock photo)—that illustrates a fact in the blog. Online publishers prefer to reference factual, outstanding content that’s supported with an interesting visual.
When the opportunity arises, we write a blog post using the technique known as. "Newsjacking." The technique is to:
- Keep an eye out for stories that are making headlines and have high audience value because many people are searching for them.
- Write a blog that can add value to the conversation through aggregation, opinion, statistics or other means.
- Publish the story ASAP, after the news breaks, so it's more likely to be found and linked to/cited by others.