HubShout | Online Marketing Solutions

Social Media Monitoring is a free service provided to all HubShout accounts. You can provide this to your clients any way you wish. Adding the free monitoring is a great lead-in to a paid Social Media Management plan.

It is simple to activate. Lets go over how.

Log in to your portal and access the campaign you want to add Social Media Monitoring to.

Click the Admin tab in the top menu and then select the Advanced tab.

Under the Social Media Notify change the setting to either Negative or All.

Negative will only report social media mentions that are analyzed containing negative terms or phrases. All will report all social media activity.

Click Update Campaign.

That's it.

The social media API brings in data once a day so it may take up to 24 hours for the initial report to be viewable.

I usually set the client's URL as the default social query and refine it from there.

Did I miss a step Matt? Please let us know.

Sometimes the feed includes social media mentions of a business or name that is similar to the business that we're tracking. Is there a way to filter that out?

Just need to set the social monitoring Q on the advanced screen of the campaign.

Here are some advanced search parameters to help.

If you type multiple words in the query box like [seo advice], it will search for SEO AND ADVICE. If you want places that use the specific phrase "seo advice" together, you should type ['seo advice']. Notice that I used a single quote around the phrase I want to search on.

You could look for social mentions of "seo advice" AND "seo help" by using ['seo advice' 'seo help'].

If you want to exclude something that is showing up you can use "-". So, in the example above let's say you want to get social mentions about "seo advice" but wanted to remove mentions that discuss a class. You would enter ['seo advice' -class].

This is a great tool to show clients in order to make a social media sale. I can show them what kind of activity they had before our efforts and then show the number of mentions after the program starts. Make sure that you are tracking all of your accounts and not just the ones who have signed on for social. You can show an SEO client how few mentions that they are getting and show them that you have been tracking them.

What a great intro to say "I have been watching the social activity on the web and I have noticed that you are not getting much attention. Have you considered a social media campaign to stir up the conversation?"

It's funny, my SEO clients actually call me about the social media stuff instead of me having to call them. They wonder why nobody is talking about them online, so they ask about my social media programs.

Would it be possible for Hubshout to include some sort of Hootsuite-like social scheduling? I think Hootsuite really has that market cornered, but even some basic API integration would be a great start.

I just had a current client call me this week for the same thing. There is a lot of chatter right now and they are opening to what it is all about

Social should be a subject of every newsletter that you send out as well as lots of blog entries. Talk it up.