Blog Post

SEO Reseller Packages


How do you shop for SEO reseller packages? Before you get started it really pays to sit down and think about what you're trying to accomplish. You're obviously looking for an SEO reseller arrangement because you decided that your customers can benefit from a search engine optimization product. Additionally, you don't currently sell this service or you would not be looking for another organization to resell for. This is sound logic. Any business in the information technology space that has customers currently could increase their revenues by adding a search engine optimization offering to their product mix. While many people shy away from this because they don't have the capabilities to offer SEO, becoming an SEO reseller is a way around this problem. But if you're not careful it can introduce new problems.

So the typical business person sets out on the Internet to do research and types into Google the phrase SEO reseller packages. This a logical approach as you would think the people selling SEO reseller plans are the best of the best when it comes to search engine optimization. You want to work with the best organization right? So it stands to reason that the strongest professional SEO company will be ranked highest on the term you're looking for. I generally think this logic is sound and is not a bad way to go but you need to make sure that your homework does not stop there.

You need to get a fairly deep understanding of who is in the organization and what the track record is before you sign up for any SEO reseller packages. Why is it so important to do your homework on this point? Because you are putting your customer relationship on the line. When you resell someone else's services you are in essence endorsing them. Particularly if it is a private label, or white label SEO, arrangement, the results will tarnish your reputation if they don't go well. For these reasons you want to really get to know the professional SEO company you're considering working with. In addition to understanding all the details of their SEO reseller packages, you want to know a little bit about them and how they do business. You want to make sure you have direct access to accountable people who can help you solve problems as they come up. Don't be naïve and think that everything will be smooth sailing. It simply never is. What's important though, is not that there are not problems along the way, but that the company is professional and responsive when you need help to fix what's gone wrong.

In this day and age, I think the partnerships are a great way for smaller businesses to expand their product offerings without heavy investment in product development. SEO reseller packages fit right into that philosophy and I'm a big fan of using them. A firm that sells information technology related products but is not currently in the search engine optimization space could consider becoming an SEO reseller to increase revenues. In addition to the obvious benefit of increasing income, if you partner with the right firm you will also be solidifying your customer relationship as they will be happy you brought a talented team to the table to address additional needs for their business.

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