Blog Post

ROI is an Essential Tool for Figuring Out What the Client Gains From SEO and Digital Marketing


By Mari Rogers

To measure the effectiveness of an SEO campaign, sooner or later, you have to evaluate your results by looking at the available data. ROI (Return on Investment) is a commonly used profitability ratio that helps to separate profit from assets. Typically, ROI is net profit divided by total assets. In SEO, looking at ROI helps to reorganize data and see it from the perspective of, "What does the client gain?"

The ROI of SEO

ROI for SEO helps to determine whether the cost of paying for SEO is ultimately worth it. As a metric, it shows whether you're driving more revenue than what you're losing in marketing.

Organic Search = Best ROI

Did you know that, according to a recent survey of 288 marketers and small business owners by BrightLocal, organic search ranked as having the best ROI for small businesses? HubShout measures ROI in several key ways: organic traffic, rankings, entrances, leads and revenue.

Small Businesses Want to Know

For SEO resellers, ROI is important because small businesses are going to want to know exactly what their SEO is doing for them. They're not big-budget firms that can afford to spend $3,000 on digital marketing whether or not it works. They want to see that there is measurable return on their investment. ROI can also quickly show end clients the value that HubShout white label SEO and other services provide, that competitors do not.

Call Tracking

HubShout also uses call tracking services to measure ROI. Why? Many small businesses still receive the majority—or at least a fair percentage—of their leads from a phone call. If you don't track where those calls are coming from, you have no real idea whether they're resulting from PPC, SEO, email reminders, or other marketing tactics.