HubShout SEM System Help

New Google Analytics feature to help calculate ROI

  • Matt Reply

    Google is in Beta on a new Cost Data Import Tool that will allow users to figure out ROI from all SEM channels.

    The article I read (link below) also mentions there will be a self serve API.

    I think that would be a great addition to the dashboard.

    I am interested to hear if others would like too see this data available in the dashboard as well.



    http://www.marketingvox.com/google-analytics-new-cost-data-tool-calculates-roi-across-channels-051704

    11/07/12 at 08:57 AM (3789)
  • Colum Reply

    This sounds great - I would love to see this in the dashboard!!!!

    11/07/12 at 09:10 AM (3790)
  • Chad F Reply

    I think this information would be extremely valuable to business owners & marketing persons involved!

    11/07/12 at 10:11 AM (3792)
  • Josh Reply

    Nice article and I agree - seems very beneficial.

    11/07/12 at 03:31 PM (3796)
  • Carissa Reply

    I am going to play the devils advocate on this one. I am not too sure about this tool; it seems great on paper, but I think it's just another way Google is trying to monopolize as much of the online market as they can; it's convenient that they are coming out with this tool....a little too convenient for me.

    11/08/12 at 05:34 PM (3822)
  • Terrance Reply

    I am with Carissa on this one as well.

    11/08/12 at 05:58 PM (3823)
  • Eric R Reply

    Interesting. I guess this all depends on how much data you decide is safe to share with Google. Pretty soon they'll know all your media spend across all channels and re-market to you to spend more :-) "I see you're spending X amount on organic. You will get more leads if you focus that towards AdWords paid search - Sincerely, Google." lol

    But in all honesty, it will be interesting to see how this works. It might be cool.

    11/15/12 at 05:17 PM (3960)
  • Chad F Reply

    Not a huge fan of this either! Google is just collecting our info so they can continue to monopolize the search space online. To much of anything is bad for you.

    11/19/12 at 12:03 PM (3982)
  • Carissa Reply

    [quote]Eric R said: Interesting. I guess this all depends on how much data you decide is safe to share with Google. Pretty soon they'll know all your media spend across all channels and re-market to you to spend more :-) "I see you're spending X amount on organic. You will get more leads if you focus that towards AdWords paid search - Sincerely, Google." lol


    But in all honesty, it will be interesting to see how this works. It might be cool.

    [/quote]


    haha yep. that is exactly what I am talking about! Dear Customer, Spend more money with us. Love, Google"

    11/27/12 at 09:54 AM (4083)
  • Terrance Reply

    I am just getting disgusted by the way Google is trying to monopolize things and how they have the biggest noses when it come to privacy. Yet they won't let others in on some stats. Tisk Tisk!!

    11/27/12 at 12:44 PM (4093)