New AdWords Interface Enhancements
AdWords is rolling out some interface enhancements, the most recent being:
1.) Keyword column/trigger keywords
2.) Campaign diagnostics to help alert you of potential errors or conflicts
For a full list of recent enhancements, take a peek at the Adwords blog post on Google:
Helping you be more productive with the AdWords interface
Search Engine Land piece:
AdWords Adds Reporting On Trigger Keywords, Amid Other Interface Changes
Eric mentioned the keyword column last week. I believe our ppc team is already putting it to use but it does bring up an interesting trend. A few years ago, Google was focused on new adwords subscriber growth. They have been rolling out a number of features to make current advertisers spend their budgets more efficiently. They better... those CPC's keep going up.
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