HubShout | Online Marketing Solutions

AdWords is rolling out some interface enhancements, the most recent being:

1.) Keyword column/trigger keywords

2.) Campaign diagnostics to help alert you of potential errors or conflicts

For a full list of recent enhancements, take a peek at the Adwords blog post on Google:
Helping you be more productive with the AdWords interface

Search Engine Land piece:
AdWords Adds Reporting On Trigger Keywords, Amid Other Interface Changes

Eric mentioned the keyword column last week. I believe our ppc team is already putting it to use but it does bring up an interesting trend. A few years ago, Google was focused on new adwords subscriber growth. They have been rolling out a number of features to make current advertisers spend their budgets more efficiently. They better... those CPC's keep going up.