Internet Marketing

NORAD Santa Tracker to Use Bing Maps This Year

  • Renee Reply

    For those of you who follow Santa, the "Track Santa" page NORAD hosts will use Bing Maps this year instead of Google Maps. It is also offering its own app this year for mobile and will still have its YouTube channel.

    I dig this tracker, so we'll see how the new changes affect the user experience if at all.

    Danny Sullivan:
    "It’s a pretty big win for Microsoft and should give its products greater exposure, though I’m kind of sad that NORAD Tracks Santa is now developing into a service that corporations are clearly fighting over to sponsor. But I love the service, and if it helps support it, cool."

    Search Engine Watch:

    This Year, NORAD Tracks Santa With Microsoft & Bing, Not Google

    12/19/12 at 09:37 AM (4394)
  • Matt Reply

    It also helps to sprinkle "reindeer food" on your lawn if you want Santa to come. We use silver glitter and oatmeal. It may not be as fancy as a NORAD super computer but It has worked every year so far.

    12/19/12 at 10:18 AM (4397)
  • Renee Reply

    [quote]Matt said: It also helps to sprinkle "reindeer food" on your lawn if you want Santa to come. We use silver glitter and oatmeal. It may not be as fancy as a NORAD super computer but It has worked every year so far.

    [/quote]

    Matt, maybe you need some corporate sponsors too.

    12/19/12 at 11:11 AM (4400)
  • Matt Reply

    I am willing to put signage on my roof.

    12/19/12 at 11:36 AM (4401)
  • Nick Reply

    I was just thinking abotu the NORAD Santa Tracker today....my kids (and I!) love checking in with it on Christmas Eve. It will be interesting to see what changes will come through, if any.

    12/19/12 at 04:44 PM (4406)
  • Peter Reply

    This is huge for Bing. It's a good thing they didn't use Apple Maps, or who knows where Santa would've ended up!

    12/30/12 at 12:15 PM (4511)
  • Matt Reply

    That would have been a great commercial for Microsoft.

    12/31/12 at 09:02 AM (4514)
  • Brian Long Reply

    [quote]Peter said: This is huge for Bing. It's a good thing they didn't use Apple Maps, or who knows where Santa would've ended up!

    [/quote]


    Haha, so true! A more appropriate name for "Apple Maps" is "Crapple Maps."

    12/31/12 at 10:42 AM (4515)
  • Paul Reply

    I heard there was a huge spike in Google Maps app downloads once Apple Maps came out, it must have been really bad.

    12/31/12 at 11:26 AM (4520)
  • Brian Long Reply

    I'm pretty sure the algorithm they used was based off of the maps used by Spanish conquistadors.

    12/31/12 at 11:29 AM (4521)