Internet Marketing

Mobile Search Increases But Not at the Expense of Desktop

  • Renee Reply

    The Search Agency just released its State of Paid Search Report for the last quarter of 2012. It shows a 25% increase of mobile search. But here's what's interesting -- "Unlike some other reports The Search Agency says these did not come at the expense of the PC." Desktop search remained steady; mobile increased.

    Search Engine Land:

    Report: 25 Percent Of Search Clicks Now From Mobile Devices

    01/22/13 at 12:14 PM (4941)
  • Nick Reply

    That is interesting - so does this mean that people who have both desktops and mobile devices are using them equally for search? or that there's been an upswing in desktop search to match the increase in mobile device usage?

    01/22/13 at 01:39 PM (4942)
  • Matt Reply

    It would imply to me that the total number of searches are going up.

    01/22/13 at 02:09 PM (4943)
  • Renee Reply

    [quote]Nick said: That is interesting - so does this mean that people who have both desktops and mobile devices are using them equally for search? or that there's been an upswing in desktop search to match the increase in mobile device usage?

    [/quote]

    According to the article, mobile search is increasing; desktop search is holding steady. So the number of searches in general are going up.

    01/22/13 at 02:11 PM (4944)
  • Chad Reply

    Yeah... searching is a way of life. My wife always jokes that I say "let me look that up." I guess there are just more people looking things up more times and with more devices.

    01/22/13 at 03:00 PM (4947)
  • Eric R Reply

    Search intent across devices are very different. People are still using desktops to do extensive product/service research, but using mobile to look up quick answers and looking for local businesses. I really don't think desktop/laptop searches will really decline as much as some people think. Mobile and tablet searches will definitely rise as they become more and more integrated in our lives.

    I wonder how Google will classify laptop hybrids or detachable laptops that are starting to come around. Will they be counted as tablets or laptops? Will they get their own special category? If I can hook my tablet into a keyboard, then will desktops/laptops disappear? I wonder...

    01/22/13 at 03:40 PM (4948)
  • Nick Reply

    [quote]Eric R said: Search intent across devices are very different. People are still using desktops to do extensive product/service research, but using mobile to look up quick answers and looking for local businesses. I really don't think desktop/laptop searches will really decline as much as some people think. Mobile and tablet searches will definitely rise as they become more and more integrated in our lives. [/quote]


    Very good point -- although there a fair number of people who only use a mobile device, and of course as more and more sites are mobile-optimized, we will see the pendulum swing the other way. Apparently it's swinging more slowly than a lot of folks had predicted, though.

    01/22/13 at 04:50 PM (4950)
  • Paul Reply

    That's a tough question Eric, and I agree that intent plays a huge role. I don't know about you guys, but I sometimes catch myself pulling out my phone to do a 'quick search' out of habit even when I'm sitting at a desktop.

    01/22/13 at 04:57 PM (4951)
  • Eric R Reply

    Right, but it's a "quick search" for an answer on your mobile phone. You don't typically do comparison shopping or any extensive research on a mobile phone. Time extensive research still takes place in front of a desktop/laptop.

    01/22/13 at 05:03 PM (4952)
  • Paul Reply

    Yeah, I agree completely, Eric. I was too vague with my first post... I meant to refer to the laptop hybrids and how Google will classify them.

    01/22/13 at 05:13 PM (4953)