Internet Marketing

Keywords rankings in the portal are very different to actual results in Google - Why is that?

  • Lisa Reply

    I have 5 clients currently signed up with hubshout and I've noticed that the ranking data for each clients keywords is completely different to the actual results in Google.

    Any idea why that could be? The hubshout results usually show more positive data then the correct results, which would be great of they were right but they're not.

    Any input would be much appreciated.

    Regards
    Lisa

    01/21/13 at 12:58 PM (4924)
  • Stephen Reply

    I have noticed this for a while as well. On our site, however, I've noticed that the hubshout results are LOWER that what they actually are in Google. And I've tested it in several different ways, resetting cache, resetting browsers, and testing the google results on several different cpus in several different offices. We're pulling up #1 in google searches through my testing, yet the hubshout tool keeps saying we are #7-#15, it keeps bouncing up and down in the software

    01/21/13 at 01:03 PM (4925)
  • Adam Reply

    Great questions and comments. Yes, usually the HubShout rankings are lower than the "real" rankings. One big reason for this is that we look with 100 results per page - while most people don't search that way. Google (for unknown reasons) displays different results when you set your preferences to 100 Results per page. Another issue is geography. We check from 8 different major cities in the US (Dallas, Chicago, Newark, St Louis, Oakland, etc). This causes results to "bounce" if they are doing better in one region than another.

    In the end, most of the major SEO reporting companies have dropped support for this (see HubSpot and RavenTools). We've decided to keep it (for now) with the heavy caveat that it is only as accurate as Google allows it to be. Even with these flaws, when resellers explain the situation to customers, they generally understand.

    01/21/13 at 02:01 PM (4928)
  • Carissa Reply

    I have also had a few people mention that the rank now and current trends sometimes show up as "zero" even though they are ranking on that keyword.

    01/21/13 at 02:36 PM (4929)
  • Adam Reply

    Almost every ticket I've seen on the "zero" issue has been the result of a type in the tracking URL. Seriously, it happens at least once per week.

    01/21/13 at 03:08 PM (4930)
  • Lisa Reply

    Then only thing is that the reports produced by hubshout are inaccurate which means I can't then send them onto my client and I'm having to do the ranking separately. You mentioned that the searches are done from locations within the US, I'm in the UK so does that mean my data will always be wrong?

    01/21/13 at 03:47 PM (4931)
  • Jesse Reply

    Well, you learn something new everyday. Apparently there is no end to how many twists and turns Google throws into things.

    01/21/13 at 04:48 PM (4932)
  • Adam Reply

    [quote]Lisa said: Then only thing is that the reports produced by hubshout are inaccurate which means I can't then send them onto my client and I'm having to do the ranking separately. You mentioned that the searches are done from locations within the US, I'm in the UK so does that mean my data will always be wrong?

    [/quote]


    I wouldn't take that position. Clients need to understand just how guarded Google is with all this data. You should not feel timid about telling the client "yeah, that's right - Google won't let us have good data."

    Another great example of this is "NOT PROVIDED" in their Analytics.

    01/21/13 at 04:59 PM (4933)
  • Carissa Reply

    I just check the target URL and it's the same for every other one of the target URLs.

    01/21/13 at 05:08 PM (4934)
  • Matt Reply

    Keep in mind that the dashboard pings Google once per week. This is a snapshot. If you check the next day the ranking is bound to be different.

    01/21/13 at 05:22 PM (4935)