Internet Marketing

Is it still OK to ping articles/posts?

  • Lisa Reply

    A lot of people used to ping their latest blog posts or article submissions to index them in google - is this still a done thing? If not any reason?

    I'm just wondering because I have been checking up on my clients links via open site explorer, majestic SEO and webmaster tools recently and I can;t see any of the articles recently submitted for my clients site. I know they are there, but its as if these tools can't see them - any idea why this is? Hubshout have been posting them since september last year so its been plenty of time for them to get indexed.

    Is there any way of telling whether google ignore certain links or how they perceive them?

    02/05/13 at 04:50 PM (5174)
  • Adam Reply

    This one is funny to me. I NEVER did this, even back in the day. Perhaps some think it helps, but always thought compelling content and back links were a better place to place your efforts.

    02/06/13 at 07:34 AM (5182)
  • Lisa Reply

    Thanks for your reply Adam. I'm just wondering because I have been checking up on my clients links via open site explorer, majestic SEO and webmaster tools recently and I can;t see any of the articles recently submitted for my clients site. I know they are there, but its as if these tools can't see them - any idea why this is? Hubshout have been posting them since september last year so its been plenty of time for them to get indexed.

    Is there any way of telling whether google ignore certain links or how they perceive them?

    02/06/13 at 08:31 AM (5183)
  • Adam Reply

    Great question. We track everything we syndicate, every blog post we write, etc to make sure it's indexed. Our current index rate is about 71% within 2 weeks of posting (it grows over time). We don't use Magestic, OSE or WebMaster Tools since NONE of those show you everything. We find it better to check directly in Google to see if something is indexed....

    Here's how: Grab the title of the blog post and put it into Google with quotes around it. For example: "Here is the title of my article that I want to see if it's indexed." You will see the result (or lack there of)...

    For the 29% of stuff that is not indexed, we then apply social bookmarks, social media, Tweets, etc to help it along... That always does the trick...

    We've benchmarked our index rate against competitors and have found ours to be FAR superior. This is driven largely because of exclusive use of non-spun / original content. They are still spinning a great deal, have duplicate content, and post on crappy free-for-all websites. Our syndication is (largely) on relevant sites that are restricted to a specific topic (much better).

    Last thing I'll say here - We are piloting an analytics package that will actually show you the REAL END-USER reads (pulling out search engine hits) to a specific article. We are proud that our content is intended for real audience as we believe content marketing is better SEO than crappy link-building. Be measuring our real-audience traffic, we want to help others appreciate this as well.

    High-quality content built for end-users will drive better SEO results in the end...

    02/06/13 at 09:00 AM (5184)
  • Lisa Reply

    Great answer, thanks Adam. I'll check the indexing via google from now, much more efficient!

    The only thing I would add (and I did bring this up with my account manager) is that some of the articles hubshout have provided for my clients is not very good, well written content at all. A few didn't exactly make sense - I can understand some of the exact match keywords are hard to include with a natural flow but they weren't what I would call high quality content. Either way though, they are helping the rankings but just thought I should point that out.

    Thanks again for your help on this one!

    02/06/13 at 09:50 AM (5189)
  • Adam Reply

    Thanks for the feedback. I'll let our Editor chime on that issue... She pushes our writers (most of whom are sitting here in the Rochester NY office with me) to make the best possible content. We often re-write articles for free if there is a serious error. However, as you point out, we can't take responsibility for difficult / awkward keywords phrases... We have been pushing customers NOT to use them and have been working on a release where you can have anchor text that is NOT used in the content creation process to get around this issue.

    02/06/13 at 09:56 AM (5190)
  • Nick Reply

    Yes, the SEO writers' eternal struggle is trying to incorporate keyword phrases that may not flow naturally into an otherwise high-quality piece of content. Whenever possible I encourage the writers to be creative in incorporating those keywords and try to make them as organic and natural-sounding as possible. And since most of them have a professional writing background, that's their inclination anyway. But there are also many times when they have to just grit their teeth and plunk in a keyword phrase -- the geo-specific ones are particularly tricky -- that doesn't make a whole lot of sense.

    One of my initiatives here has been to implement audit criteria, which I can use to rate content based on a number of issues: grammar, punctuation, natural incorporation of both keywords and the research facts that I'm developing, clear and appropriate word choice, tone of the article/blog, etc. This is still a work-in-progress, but perhaps the most important long-term goal I have set for myself and for my writing team -- to consistently boost the quality of the content while still maintaining the keywords/anchor text that will drive the traffic that gets results.

    02/06/13 at 10:17 AM (5191)
  • Lisa Reply

    Many thanks for your feedback guys, much appreciated!

    02/06/13 at 11:52 AM (5198)
  • Ellen Reply

    If you do the test to see if an article is indexed in Google (as Adam described), and you find that it is indexed, shouldn't you expect to get a Google Alert for that article? If you have Google Alert set up?

    02/07/13 at 12:59 PM (5207)