Internet Marketing

How much does a good lead cost?

  • Chad Reply

    Great graphic from MarketSherpa's Lead Generation Benchmark report. I'm with them... how good can a $20 lead possibly be?

    09/08/12 at 02:21 PM
  • Chad Reply

    Of course... I should immediately say that the cost of lead will be directly related to the average revenue per customer. If you are selling swizzle sticks... $20 would be more than you could afford.

    09/08/12 at 02:24 PM
  • Adam Reply

    [quote]Chad said: Of course... I should immediately say that the cost of lead will be directly related to the average revenue per customer. If you are selling swizzle sticks... $20 would be more than you could afford.

    [/quote]


    Right. I was JUST going to say that.... Otherwise, it's like knowing Supply without Demand.

    09/10/12 at 08:12 AM
  • Lisa Reply

    It would be interesting to see data on cost per lead relative to lead value.

    09/10/12 at 11:35 AM
  • Dave Reply

    [quote]Chad said: Of course... I should immediately say that the cost of lead will be directly related to the average revenue per customer. If you are selling swizzle sticks... $20 would be more than you could afford.

    [/quote]


    Also, What are these leads? Are they sales or just leads? If not, what % lead to sales?

    Are we comparing Apples to Apples here, because it seems like we got a fruit salad going. Bad analogy maybe, but it is Monday. :-P

    09/10/12 at 05:59 PM