Of course... I should immediately say that the cost of lead will be directly related to the average revenue per customer. If you are selling swizzle sticks... $20 would be more than you could afford.
[quote]Chad said: Of course... I should immediately say that the cost of lead will be directly related to the average revenue per customer. If you are selling swizzle sticks... $20 would be more than you could afford.
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Right. I was JUST going to say that.... Otherwise, it's like knowing Supply without Demand.
[quote]Chad said: Of course... I should immediately say that the cost of lead will be directly related to the average revenue per customer. If you are selling swizzle sticks... $20 would be more than you could afford.
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Also, What are these leads? Are they sales or just leads? If not, what % lead to sales?
Are we comparing Apples to Apples here, because it seems like we got a fruit salad going. Bad analogy maybe, but it is Monday. :-P
Great graphic from MarketSherpa's Lead Generation Benchmark report. I'm with them... how good can a $20 lead possibly be?
09/08/12 at 02:21 PMOf course... I should immediately say that the cost of lead will be directly related to the average revenue per customer. If you are selling swizzle sticks... $20 would be more than you could afford.
09/08/12 at 02:24 PM[quote]Chad said: Of course... I should immediately say that the cost of lead will be directly related to the average revenue per customer. If you are selling swizzle sticks... $20 would be more than you could afford.
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09/10/12 at 08:12 AMRight. I was JUST going to say that.... Otherwise, it's like knowing Supply without Demand.
It would be interesting to see data on cost per lead relative to lead value.
09/10/12 at 11:35 AM[quote]Chad said: Of course... I should immediately say that the cost of lead will be directly related to the average revenue per customer. If you are selling swizzle sticks... $20 would be more than you could afford.
[/quote]
09/10/12 at 05:59 PMAlso, What are these leads? Are they sales or just leads? If not, what % lead to sales?
Are we comparing Apples to Apples here, because it seems like we got a fruit salad going. Bad analogy maybe, but it is Monday. :-P