How much does a good lead cost?

By Chad Internet Marketing 5 Posts

Chad Reply
Great graphic from MarketSherpa's Lead Generation Benchmark report. I'm with them... how good can a $20 lead possibly be?

09/08/12 at 02:21 PM
Chad Reply
Of course... I should immediately say that the cost of lead will be directly related to the average revenue per customer. If you are selling swizzle sticks... $20 would be more than you could afford.
09/08/12 at 02:24 PM
Adam Reply
[quote]Chad said: Of course... I should immediately say that the cost of lead will be directly related to the average revenue per customer. If you are selling swizzle sticks... $20 would be more than you could afford.
[/quote]

Right. I was JUST going to say that.... Otherwise, it's like knowing Supply without Demand.
09/10/12 at 08:12 AM
Lisa Reply
It would be interesting to see data on cost per lead relative to lead value.
09/10/12 at 11:35 AM
Dave Reply
[quote]Chad said: Of course... I should immediately say that the cost of lead will be directly related to the average revenue per customer. If you are selling swizzle sticks... $20 would be more than you could afford.
[/quote]

Also, What are these leads? Are they sales or just leads? If not, what % lead to sales?

Are we comparing Apples to Apples here, because it seems like we got a fruit salad going. Bad analogy maybe, but it is Monday. :-P
09/10/12 at 05:59 PM