How a small SEO services company can compete: Private Label SEO

By Adam Stetzer - 04/30/09 9

If you are an SEO consultant or upstart SEO services services you may be intimidated by the bigger players that are currently in the space. Sure enough, search on any of our big terms: SEO, Search engine optimization, SEO services, SEO company, SEO firm, and you will see the biggest of the big. You will likely see them ranking organically as well as advertising on the right hand side. This can be disheartening. Especially when you find that they are paying $12 per click. At this cost, this means they have a well-oiled sales process. Super slick marketing materials. Customer dashboards and great case studies. You have to at that cost if you expect to see a return on investment.

At Hubshout, one of our advantages as an SEO services company serving the SEO reseller space is our technology. We have made a large investment in a technology platform that drives our delivery. As we've covered before, we believe that SEO is not magic. Most of the ingredients for a solid SEO campaign are well known. Websites don't fail to achieve good SEO results because the knowledge is not readily available. Sure, many people don't know how to do good SEO - but my point here is that if you want to learn it you can. No, the main reason that websites fail to achieve good rankings is because they fail to consistently execute what it takes to rank. This is the real trick to SEO services. Consistent execution of tactics known to work. So what does all this have to do with white label SEO? I'm getting there.

So take a few of the points I've made above and think them over.

1) SEO is not magic
2) You can easily learn SEO online
3) High rankings are the result of consistent execution
4) Much of Hubshout's success has been from our White Label SEO technology platform

My plug today is for our private label SEO / white label SEO platform - which is a standard feature of our SEO reseller program.. If you cogitate on what I've been saying here, you can easily conclude that one of the best ways for a small SEO services firm to compete with the big guys is to private label an SEO platform that has already been developed. In fact, I am not sure how any small SEO firm does consistent execution at any level of scale without a workflow management system to keep everything organized. Sure, you can keep a handful of clients in spreadsheets and sticky notes. But if you are trying to grow a real SEO services firm, you will need a few things. These are a major argument for why you should outsource SEO.

1) A workflow management system built specifically for SEO activities
2) Enterprise reporting capabilities so your clients stay informed

If you agree with my premise here you basically have three options. A) You can take a generic workflow system (such as Basecamp) and bend it to be SEO-specific. B) You can build your own SEO workflow system from scratch. C) You can get a white label SEO (also called private label SEO) system that will give your company the tools you need to manage, deliver and communicate your results to your clients. We have an obvious bias, but you will need to pick one of these. No business of any size runs on Excel worksheets and sticky notes.

Comments:

10/09/11 - Mahmoud said:

I need to learn more about your white labeling reseller offerings.

10/11/11 - Adam said:

Awesome. Our Account Managers are on East Coast (US) time and are here 9am - 6pm, Monday - Friday. Give us a call for a chat and we'll demo the system and cover pricing.

10/17/11 - White Label Services said:

I think you have an interesting white label service offering.

10/17/11 - Adam said:

Thanks. We've tried to build our software to be transparent and accountable to our reseller. We have spent years refining the technology and think that our current version is stronger than ever. Additionally, we see ourselves as a software and services provider. We know that you can get white label SEO software from others. And there are certainly many places to outsource your SEO work. But we wanted to create something that combined both the SEO work and the software in a single white label offering.

12/27/11 - Bryan Tuck said:

As a novice in SEO, i would greatly agree that execution and consistency are key >. I would add that being able to understand and execute EVERYTHING thet is required for good SEO by a single person in near impossible. I have a phone appointment Wed 12/28 to review your system. I am excited, this appears to be exactly what I have been looking for.

12/28/11 - Adam said:

Awesome Bryan. We hope you find what you are looking for with our SEM portal. If you don't, we want to hear your feedback as we are doing new releases of the software pretty much every month with exciting new features. Make to also watch our webinars to see the latest and greatest.

02/27/12 - Braedan lalor said:

I'm pretty new to SEO but have had some success. I would like to focus on local SEO and local businesses in my area. Two questions... How do I learn more about your services? ... Assuming that I had no leads at the moment can you do anything to help me get new clients/prospects?

02/27/12 - Adam said:

Hi Braedan... Yes - You should call in so we can speak... It's 6:30 here (East Coast Time) - but we'll be back in tomorrow.

Getting leads IS the business. So this is a critical discussion to have. We can certainly help. We use all of our SEM tools on our own campaigns and they help us get leads. :-)

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