Blog Post

How a small SEO services company can compete: Private Label SEO


If you are an SEO consultant or upstart SEO services services you may be intimidated by the bigger players that are currently in the space. Sure enough, search on any of our big terms: SEO, Search engine optimization, SEO services, SEO company, SEO firm, and you will see the biggest of the big. You will likely see them ranking organically as well as advertising on the right hand side. This can be disheartening. Especially when you find that they are paying $12 per click. At this cost, this means they have a well-oiled sales process. Super slick marketing materials. Customer dashboards and great case studies. You have to at that cost if you expect to see a return on investment.



At Hubshout, one of our advantages as an SEO services company serving the SEO reseller space is our technology. We have made a large investment in a technology platform that drives our delivery. As we've covered before, we believe that SEO is not magic. Most of the ingredients for a solid SEO campaign are well known. Websites don't fail to achieve good SEO results because the knowledge is not readily available. Sure, many people don't know how to do good SEO - but my point here is that if you want to learn it you can. No, the main reason that websites fail to achieve good rankings is because they fail to consistently execute what it takes to rank. This is the real trick to SEO services. Consistent execution of tactics known to work. So what does all this have to do with white label SEO? I'm getting there.

So take a few of the points I've made above and think them over.

1) SEO is not magic
2) You can easily learn SEO online
3) High rankings are the result of consistent execution
4) Much of Hubshout's success has been from our White Label SEO technology platform

My plug today is for our private label SEO / white label SEO platform - which is a standard feature of our SEO reseller program.. If you cogitate on what I've been saying here, you can easily conclude that one of the best ways for a small SEO services firm to compete with the big guys is to private label an SEO platform that has already been developed. In fact, I am not sure how any small SEO firm does consistent execution at any level of scale without a workflow management system to keep everything organized. Sure, you can keep a handful of clients in spreadsheets and sticky notes. But if you are trying to grow a real SEO services firm, you will need a few things. These are a major argument for why you should outsource SEO.

1) A workflow management system built specifically for SEO activities
2) Enterprise reporting capabilities so your clients stay informed

If you agree with my premise here you basically have three options. A) You can take a generic workflow system (such as Basecamp) and bend it to be SEO-specific. B) You can build your own SEO workflow system from scratch. C) You can get a white label SEO (also called private label SEO) system that will give your company the tools you need to manage, deliver and communicate your results to your clients. We have an obvious bias, but you will need to pick one of these. No business of any size runs on Excel worksheets and sticky notes.